Your Brand… and The People Who Make It Happen

your brand

Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading

Making Your Small Business Look More Professional

Making Your Small Business Look More Professional

It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading

Your Local Market; Take It By Storm!

local market

Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading

Niche Marketing And How It Will Help Your Business

niche marketing

It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market.   This makes sense, to many people as it feels counter … Continue reading

Office Break Room: 5 Ways It Can Improve Company Culture

office break room

Your office break room can be a far more important place than you realise. Whether you are a business owner or employee, Lana Hawkins has investigated 5 ways having an office break room can improve your company culture. It’s widely known that office design holds great importance for the success of a business. However, even … Continue reading

3 Surprising Things You Will Learn During Product Development

product development

When your business is going through product development, it’s an exciting time. Your mind is whirring with so many ideas it can feel like you’re struggling to catch up. You’re at the point of the genesis of something new, and it feels special. In the midst of all the product develoment excitement, you will also … Continue reading

Key Signs You Have Outgrown Your Office Space

your office space

When you purchase or rent an office for your business, you try to factor in the future. You try to make sure that your office space gives you plenty of room for growth.But have you outgrown it already? There comes a time when your office space simply is not big enough anymore and does not … Continue reading

Customer Service Goals: 6 Ways To Get Repeat Business

customer service goals

Your customer service goals should always include gaiing repeat business. After al, it’s said that it takes SEVEN times the effort to get a new customer han to keep an existing one. Are you having issues keeping customers? One of the pitfalls of being an online store is the lack of face to face interaction … Continue reading

7 Common Reasons For Office Downtime That Could Be Avoided

office downtime

Is there anything worse than when a critical application goes down? A lot of time is wasted getting to the bottom of the problem and rectifying it. Office downtime can lead to bad user experience, which can even result in customers lost. Ultimately, it costs your business money! To prevent office downtime from happening, you … Continue reading

Keep Existing Customers by Enhancing Their Experience

existing customers

Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading

Product Shipment Problems Solved

product delivery

Product shipment has become a more logistical and strategic issue than ever thanks to the global market our world has become. These days, more and more companies are moving to online platforms. Even though your physical store might be very profitable, it’s also a good idea to join this exodus to online stores as well. … Continue reading

What Does It Take To Set Up A Business From Scratch?

set up a business from scratch

To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading

Business Reputation Taken A Hit? Here’s What You Can Do

business reputation

As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading

Personal Touch: Bring Back Face-To-Face Marketing

personal touch

The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading

Reliable Marketing Options for Your Budget

reliable marketing options

Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading

A Word Of Advice For Event Managers: The Customer Is Always Right

the customer is always right

You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time.   The bottom line is that you should give people products that they want, not what you think they need. … Continue reading

Create A Winning Business In The Race Against Technology

building a website

Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading

Customers Hate These Web Mistakes, You Should Too!

Customers Hate These Web Mistakes, You Should Too!

Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading