Business Reputation Taken A Hit? Here’s What You Can Do

business reputation

As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading

Personal Touch: Bring Back Face-To-Face Marketing

personal touch

The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading

Reliable Marketing Options for Your Budget

reliable marketing options

Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading

A Word Of Advice For Event Managers: The Customer Is Always Right

the customer is always right

You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time.   The bottom line is that you should give people products that they want, not what you think they need. … Continue reading

Create A Winning Business In The Race Against Technology

building a website

Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading

Customers Hate These Web Mistakes, You Should Too!

Customers Hate These Web Mistakes, You Should Too!

Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading

Is Your Business Website Boring?

Is Your Business Website Boring?

Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading

Building Trust In Your Business

Building Trust In Your Business

Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading

Management Mistakes: What NOT To Do in Business

What NOT To Do in Business

If you manage a business, you’re probably aware that achieving success doesn’t come easy. If you get it right, you can make a lot of money in business, but there are many pitfalls out there.   If you’re keen to avoid common management mistakes, here’s what not to do when you’re at the top of … Continue reading

A New Plan For Your Brand: Making A Good Second Impression

good second impression

Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading

Marketing By Value, Which Strategy Wins?

marketing by value

Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer.   There are lots of different options when it comes to marketing. For instance, you can … Continue reading

How To Make Your Staff Laugh

Make Your Staff Laugh

Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves.   Unfortunately, you don’t rely … Continue reading

Your People Are Your Brand

Your People Are Your Brand

People are the greatest resource a business has at its disposal. They are why it’s productive or unproductive. They’re pioneers, advisors, and strategists if you give them the opportunity. They can also be a huge part of the business’s brand. Whether you want them to be or not. So, make sure they’re doing the brand … Continue reading

Do Your Employees Need To Show Better Customer Service? Here’s How They Can

visual marketing hacks

In competitive times, better customer service will always keep you ahead of your competitors. If you want your employees to do more and achieve more, you should focus on how they deal with customers. After all, your customers are the ones that matter more than anyone else. If you can’t keep them happy, your business … Continue reading

Web Apps As A Marketing Strategy: Getting The Most Out Of Them

web apps

There are all sorts of reasons that you might want to use web apps in your business.   More often than not, these are programs which are developed in order to provide some kind of service to the customer. As such, as with any service for the customer, it is a good idea to make … Continue reading

Create The Best Business Image Not Through Customers, But Through Employees

best business image

Create The Best Business Image Not Through Customers, But Through Employees The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in … Continue reading

Build Better Supplier Relationships With Simple Tips

Build Better Supplier Relationships

Build better supplier relationships with some simple tips that will elevate your business above the competition. It doesn’t really matter what business or sector you are operation in – whether service or product – you are almost completely reliant on your suppliers. Therefore, an approach to build better supplier relationships must be addressed in your … Continue reading

How To Stop Reputation Issues Damaging Your Business

reputation issues

Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading

Can You Learn From a Suicidal Goldfish?

I’m a dog person. At least with a dog you can play with them and teach them tricks. I am not a fish person. Fish just swim around aimlessly and, rumour has it, they have an attention span of 3 seconds. So imagine my surprise when I started correlating fish activity, or lack thereof, with … Continue reading

Marketing on a Shoestring Budget

Marketing on a Shoestring Budget© Lets face it, most small business owners would rather spend less on marketing  than more, So if you are marketing on a shoestring budget or are looking for ways to do more with less outlay, then these ideas are for you. 1. Keep the Customer Satisfied Testimonials are the strongest … Continue reading