Why You Should Sell To Your Existing Customers, Not New Ones
What’s the definition of an expanding business? Most entrepreneurs will tell you that it’s one that’s gaining more customers over time. But that’s not necessarily true. Think about it: would you rather have 100 customers paying $50 each, or 200 customers paying $10 each? The answer is the former. The reason is that company growth … Continue reading
Consumer Gateway: Improving Your Customer Service Through Marketing
Have you considered your consumer gateway lately? As you expand your business, things start to come into focus. You begin to realize what the important part of the business really is for you.At the consumer gateway is pivotal to that. Everybody has their own opinion as to what’s important in customer relations and a consumer … Continue reading
The Many Business Variables To Consider When Expanding
Business variables exist across every industry. So when business experts talk about the importance of constantly growing a company, what does that actually mean? Is it as simple as hiring more employees or opening a new branch? Well, those are both things that will contribute to the overall growth of a business. However, you have … Continue reading
A Luxury Brand Is A Cut Above: So What’s Needed To Market One?
The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading
Your Brand… and The People Who Make It Happen
Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading
Super Simple Creative Marketing
Super-Simple Creative Marketing Traps To Set For Your Customers. Like a mouse sniffing out a piece of cheese, you want your customers to come close enough so you can pounce. Setting a trap is super simple creative marketing because it’s subtle and out of the blue. Before the shopper knows it, they are looking at … Continue reading
The Importance of Creating a Strong Brand
A strong brand and great customer service are key business dynamics that will make you stand out from the crowd. So what do you need to know NOW to increase your brand profile? If you run a small business, an online store or even a blog, you’ve probably heard that you need a strong brand. … Continue reading
Making Your Small Business Look More Professional
It’s not easy running a small business, especially when you’re surrounded by other companies, ones who have a seemingly instantly respect from the public. But that doesn’t mean you can’t level the playing field somewhat. The first step is making yourself look and feel like a professional outfit, even if you’re a one-person operation. This … Continue reading
Your Local Market; Take It By Storm!
Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading
Niche Marketing And How It Will Help Your Business
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading
Office Break Room: 5 Ways It Can Improve Company Culture
Your office break room can be a far more important place than you realise. Whether you are a business owner or employee, Lana Hawkins has investigated 5 ways having an office break room can improve your company culture. It’s widely known that office design holds great importance for the success of a business. However, even … Continue reading
3 Surprising Things You Will Learn During Product Development
When your business is going through product development, it’s an exciting time. Your mind is whirring with so many ideas it can feel like you’re struggling to catch up. You’re at the point of the genesis of something new, and it feels special. In the midst of all the product develoment excitement, you will also … Continue reading
Key Signs You Have Outgrown Your Office Space
When you purchase or rent an office for your business, you try to factor in the future. You try to make sure that your office space gives you plenty of room for growth.But have you outgrown it already? There comes a time when your office space simply is not big enough anymore and does not … Continue reading
Customer Service Goals: 6 Ways To Get Repeat Business
Your customer service goals should always include gaiing repeat business. After al, it’s said that it takes SEVEN times the effort to get a new customer han to keep an existing one. Are you having issues keeping customers? One of the pitfalls of being an online store is the lack of face to face interaction … Continue reading
7 Common Reasons For Office Downtime That Could Be Avoided
Is there anything worse than when a critical application goes down? A lot of time is wasted getting to the bottom of the problem and rectifying it. Office downtime can lead to bad user experience, which can even result in customers lost. Ultimately, it costs your business money! To prevent office downtime from happening, you … Continue reading
Keep Existing Customers by Enhancing Their Experience
Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading
Product Shipment Problems Solved
Product shipment has become a more logistical and strategic issue than ever thanks to the global market our world has become. These days, more and more companies are moving to online platforms. Even though your physical store might be very profitable, it’s also a good idea to join this exodus to online stores as well. … Continue reading
What Does It Take To Set Up A Business From Scratch?
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading
Business Reputation Taken A Hit? Here’s What You Can Do
As every entrepreneur and CEO knows, business reputation is key to your company’s success, no matter what industry you are in. It’s worth investing good money into managing your company’s reputation so that you your customers and clients all have a good impression of your business and its services or products. There might be times … Continue reading
Personal Touch: Bring Back Face-To-Face Marketing
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading
Insanely Clever Marketing 