Super Simple Creative Marketing
Super-Simple Creative Marketing Traps To Set For Your Customers. Like a mouse sniffing out a piece of cheese, you want your customers to come close enough so you can pounce.
Setting a trap is super simple creative marketing because it’s subtle and out of the blue. Before the shopper knows it, they are looking at your brand name and thinking about the level of service.
Sleight of hand is far more effective than being tacky and ostentatious.
So, the key is to give your target audience the information and let them come to a decision. To do that, you’re going to need some essential tools.
Super Simple Creative Marketing: Logo Maker
Don’t underestimate the effectiveness of a quality logo. Research suggests almost 95% of the world’s population recognise brand symbols such as Coke and Apple.
Even if you only get a small slice of this number, the business will go from strength to strength. Of course, you’re not a logo maker with the equipment to create one in a matter of minutes, but there are third parties that will do it for a small fee.
Hiring them to create a logo is, whether you’re an SME or not is a no-brainer because it says to consumers that you’re a reputable company.
Super Simple Creative Marketing: High-Quality Printer
Marketing is about visuals, and you need plenty of them in the right places to make a mark. Nowadays, creating an advertising strategy is a piece of cake even if you aren’t a master marketer.
All you need to do is come up with a plan and print off high-quality edits. A large format printer can reel off high-definition prints which are up to 60” in size. Typically, they’re good enough to put up around town to catch the eye of passers-by.
Bricks and mortar businesses can use them in-store to capitalise on traffic and increase their conversions.
Super Simple Creative Marketing: Customer Reviews
Did you know that nine-tenths of shoppers use reviews before making a purchase? There is an element of doubt when buying a product and consumers want to limit the damage by as much as possible.
To do that, they listen to unbiased sources, namely the people who have used the service before.
Yopto is a review service which syncs the best ones from across different platforms. For example, it’ll show the top reviews from your social media accounts.
It’s well worth asking people to leave them because nearly three-quarters of shoppers will oblige.
Super Simple Creative Marketing: Packaging
When a parcel lands on a customer’s doorstep, it’s by no means the end of the transaction. Great marketers still in the shopper’s mind even when the deal is done.
They do this through providing excellent customer service which sticks in the brain. Couriers such as FedEx ensure the package gets there on time and isn’t broken, while the logo is a timely reminder of the company.
Using Packlane allows you to choose different colours to wow them and add to the experience. Never assume the game is over once the parcel goes out to the courier.
In many ways, it’s only just begun from a marketing perspective.
(images sourced from Pixabay, Flickr and iStock)
Insanely Clever Marketing 