Posted by Penelope Herbert on April 10, 2018 · Leave a Comment
Small business fires can affect profitability and productivity if not dealt with effectively… and I don’t mean business fires caused by an electrical fault. When you own a small business, regardless of its size, there are going to be business fires that break out. As the business owner, putting them out is 100% your responsibility. … Continue reading →
Filed under Communications · Tagged with being the boss, conflict, conflict resolution, emergency, employees, fire, injury, issues, IT, productivity, protecting your business, public relations, small business, staff management
Posted by Penelope Herbert on March 29, 2018 · Leave a Comment
If you decide to run a business, you obviously want to make a success of it. So why would anyone employ business sabotage tactics? Probably because they don’t realise they are doing it. When you first start a small business, you might be on your own. However, as you grow it’s up to you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being ambitious, being the boss, bookeeping, boss, Branding, budget, business growth, business plan, easy business ideas, finances, new business, owning a business, protecting your business, public relations, sabotage, small business, start up, startup, startups, support
Posted by Penelope Herbert on February 27, 2018 · Leave a Comment
Do you run a service-based business? Before you even come up with your original business idea, there’s one thing you have to consider. Will I start a business that sells products, or will I start one that focuses more on selling services? I’m not going to list all the different business ideas in this realm. … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Brand Personality, Branding, business plans, clever business advice, creating more sales, creating new business, Customer Service, customers, easy business ideas, insanely clever marketing, protecting your business, selling online, small business, small business sales, stock, unique selling point
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on October 17, 2017 · Leave a Comment
Business boredom will kill your venture long before you lose customers. So how do you get out of the boredom bog? The excitement of starting a business is enough to keep you going in the beginning. It’s tough, but there’s a lot to do, and you’re determined to make it a success. But there can … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boredom, Brand Personality, clever business advice, communications, creating new business, customers, easy business ideas, employees, employer, IT, latest technology, micromanaging, protecting your business, small business, technology, Working ON your business
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, angel investors, business loan, clever business advice, creating more sales, creating new business, crowdfunding, debt, finances, financials, insanely clever marketing, loan, Marketing, marketing communications, protecting your business, Research, sales, sales pipeline, small business, startups, success
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
(Don’t) Curb Your Enthusiasm! What To Do If You Feel Like Giving Up On Your Business Do you have boundless passion for your business? A lot of entrepreneurs would consider that to be a stupid question, but it’s a valid one. Lots of entrepreneurs find themselves feeling fatigued in one way or another. It can … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, Branding, business fun, business growth, business skills, clever business advice, insanely clever marketing, protecting your business, small business, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, insanely clever marketing, internet marketing, Marketing, online, online promotions, protecting your business, public relations, small business, strategic marketing, website content, Working ON your business, young entrepreneurs
The future of your company hinges on the steps you take to protect it today. Sure, growing the business is important. But it’s just as important to make sure that it’s fully protected before you fall into a trap that becomes very costly. Below, you will find out about some of the most important questions … Continue reading →
Filed under Film Making + Videos, Strategic Planning + Brand Management · Tagged with data, finances, financials, indemnity, insurance, legal services, protecting your business, public relations, recession busting tips, security, small business, storage, Working ON your business
Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading →
Filed under Advertising + Promotional · Tagged with apps, being found on the internet, competition, competitors, customer satisfaction, Customer Service, digital marketing, Direct Marketing, easy business ideas, employees, internet, internet marketing, marketing communications, news, online, protecting your business, sales, selling online, SEO, Shoestring Marketing, small business, small business promotional ideas, Working ON your business
Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading →
Filed under Communications · Tagged with Brand Personality, communicating with clients, communications, community, creating more sales, Customer Service, customers, empowering staff, events, marketing communications, online, online promotions, protecting your business, public relations, social media, staff, staff management, staff relations, strategic marketing, viral marketing, website content, Working ON your business
Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading →
Filed under Communications · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, customer satisfaction, customers, digital marketing, internet marketing, Marketing, marketing communications, protecting your business, public relations, sales, security, SEO, small business, small business promotional ideas, social media, viral marketing, website content, Wordpress, Working ON your business
Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, communicating with clients, creating more sales, creating new business, customer satisfaction, Customer Service, customers, digital marketing, internet, marketing communications, protecting your business, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral marketing, website content, Working ON your business
Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading →
Filed under Public Relations · Tagged with Advertising, Brand Personality, clever business advice, customer satisfaction, Customer Service, customers, digital marketing, employees, insanely clever marketing, Marketing, marketing communications, protecting your business, public relations, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Business costs are the one constant when you run a business. So, if one thing is true about the world of business, it is that – for the most part – it revolves around money. Why do people get involved in business if not to make cash? No-one is looking for a quick cash … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Business, costs, cutting costs, employees, expenses, finances, money, protecting your business, small business, small business sales, suppliers, Working ON your business
Posted by Penelope Herbert on May 10, 2017 · 1 Comment
Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, customer satisfaction, customers, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, protecting your business, public relations, recession busting tips, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral marketing, Working ON your business
Crowded office communications can affect one of the most important aspects of running a business; teamwork. Without it, your staff members won’t know how to cooperate and they won’t be on the same page. Your teams and departments need to be working on the same wavelength if you want to run a successful company, but … Continue reading →
Posted by Penelope Herbert on March 25, 2017 · Leave a Comment
Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level. This may mean doing things you’ve never … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, business growth, creating more sales, creating new business, internet marketing, Marketing, online promotions, protecting your business, recession busting tips, sales, search engine, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, viral advertising, website content, Working ON your business
Posted by Penelope Herbert on March 25, 2017 · 1 Comment
Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones. Once you’ve gone … Continue reading →
Filed under Public Relations · Tagged with Business, clever business advice, communications, employees, empowering staff, health and safety, insuance, paying staff, protecting your business, public relations, small business, staff management, staff relations, Working ON your business
Posted by Penelope Herbert on March 16, 2017 · Leave a Comment
Do you have an on-line business budget? Monies specifically set aside for your on-line business needs? One of the most attractive reasons to start a business mainly online is because you will always hear of how cost-effective it is. You don’t have to spend on a big, fancy storefront. Sometimes you don’t even need … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Business, clever business advice, Customer Service, customers, digital marketing, financials, hacking, Marketing, online, protecting your business, security, selling online, SEO, small business, web hosting, Working ON your business