Customers Hate These Web Mistakes, You Should Too!
Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner?
Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you won’t have a high enough site ranking, so they’ll never find your site in the first place. And even if they do find it, they might quickly click off again. So, that’s the problem, what’s the solution?
Well, you need to understand the issues that customers hate. Once you have them sussed, you’ll be able to make sure that they are not present on your own site. Let’s start by thinking about security.
Is Your Site Secure?
In this case, we’re specifically looking at online purchases. You want to make sure that your customers are able to easily buy what they’re looking for. But at the same time, you don’t want to be in the position where customers aren’t sure whether it’s safe to spend on your site. That’s why you need to think about how to keep security tight.
One of the ways to do this is by investing in ID access. This means that each customer will have a profile on your site that they can use to make purchases. It’s a great way to keep things secure, and an IT support company can set this up for you easily.
Don’t forget that your site will be targeted by people eager to steal from you and your customers. So, if the security isn’t there, it could lead to problems for you in the future. Remember, they may not target you directly, but your customers will certainly know you were to blame.
Is It Easy To Read?
Another issue that customers absolutely hate is not being able to find what they are looking for straight away. They shouldn’t have to search for hours for the product that they want to buy or they information that they want to view.
If your site is cluttered with content, you should consider adding a connected blog to your site. That way, you can add any fresh content here and leave your site with the crucial and key info clearly set out for customers.
Don’t forget that by adding insite links, you can give users a brilliant way to get to where they want to be. For instance, you might have a piece of content that is about designed shoes that you’re selling.
Somewhere in that content, there should be a link to your site shop where they can buy those shoes. With WordPress web design services, you’ll easily be able to do this and so much more.
Is It Fun?
Don’t make your site too serious and to the point. Customers don’t like it. They want something they can connect to on a personal level. Now obviously you still want them to know that you a professional business owner, but you want it to be interesting and vibrant too. You can do this with fresh content added to your site on a daily basis that connects directly to your target customer.
If you take this advice, you can avoid the issues that turn off customers faster than an annoying popups.
Insanely Clever Marketing 