Posted by Penelope Herbert on December 8, 2022 · Leave a Comment
If you’ve been running an online store for any length of time, you know that it’s not always easy to get your name out there. In fact, it can be downright difficult at times! You might be putting a lot of effort into your marketing and still not getting the results that you want. If … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with customers, explainer videos, Facebook, google, influencers, Instagram, marketing communications, online, online promotions, online shopping, online tools, sellng online, SEO, small business sales, social media, Twitter, YouTube
Posted by Penelope Herbert on November 11, 2020 · Leave a Comment
Social media is the most widespread way of communicating with your customers (after email). Setting up a Facebook business page is simple, but now, what do you do? It’s time to start getting customers to connect and engage. But with so many other companies doing the same thing, what does it take to promote your … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, customer, customers, Facebook, LinkedIn, networks, Pinterest, social media, social media management, Twitter, viral advertising, website, website content
Posted by Penelope Herbert on November 14, 2018 · 1 Comment
Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades. One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Competitions, content creation, engagement, explainer videos, Facebook, followers, images, Instagram, Marketing, photography, Shoestring Marketing, small business, social media, social media management, strategy, video, Videos
Posted by Penelope Herbert on August 8, 2018 · 2 Comments
Is your business spending increasing with no discernible results? If so, there are plenty of things that you can do to spend less and make your company a little more lean. Spending less will help you to widen your profit margins. The business spending you save can then be used to push your business in … Continue reading →
Filed under Shoestring Marketing · Tagged with budget, dream PC, Facebook, hire, landlord, negotiate, networks, office, office supplies, outsourcing, profit and loss, profitability, profits, rent, small business, social media, stretch creative, suppliers, Twitter
Posted by Penelope Herbert on August 1, 2018 · Leave a Comment
Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, billboards, blog, blogging, brand fit, Brand Personality, Branding, Facebook, followers, google, influencers, Instagram, lead generation, online, online promotions, online shopping, online tools, posters, PPC, PPC ads, selling online, shopping online, social media, social media management, sponsorship, Twitter, website
Marketing ideas may be free but they certainly aren’t optional for your business, especially if you’re a brand new startup trying to build interest in your brand. So how can some small startups afford decent marketing? Marketing ideas are not something you can do without completely – they must be part of your long-term business … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, blog, blogging, brochures, business cards, business growth, business plan, dream PC, Facebook, Marketing, online promotions, printing, promotions, reblogging, small business, small business promotional ideas, social media, social media management, sponsorship, start up, startup, startups, stretch creative, viral advertising
Have you recently launched a new business venture? Would you like to make sure you beat the competition and gain as much attention as possible in the digital world? Then you need new business essentials. You’ve come to the right place today because there is some excellent information on this page. Below, you will … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being the boss, boss, business owner, content marketing, creating new business, Facebook, google, Google adwords, Google Analytics, investment, market research, Marketing, new business, online, selling online, small business, social media, Twitter, website builder
Posted by Penelope Herbert on May 5, 2018 · 1 Comment
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Filed under Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on February 5, 2018 · Leave a Comment
Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading →
Filed under Customer Service · Tagged with communicating with customers, customer satisfaction, Customer Service, customers, e-commerce, existing customers, Facebook, Instagram, new customers, referrals, selling online, social media, social media management, software, software tools, Twitter, unique selling point, website, website content
Posted by Penelope Herbert on January 5, 2018 · Leave a Comment
Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being creative, brainstorming, clients, collaboration, communicating with clients, communication, creating more sales, creative, digital marketing, employees, Facebook, google, keeping clients, Marketing, marketing team, new year, office design, office space, sales, shadowing, social media, strategic marketing, team building, teamwork
Posted by Penelope Herbert on December 28, 2017 · Leave a Comment
Let’s be honest, wherever you go, you are bombarded with technology. Perhaps too much so, but there are clever ways technology can enhance your business. The opportunities on offer because of technology can make businesses run far more efficiently. And for the most part, businesses are taking advantage of whatever technological upgrades come their way. … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with automation, blog, blogging, communicating with customers, communication, customers, explainer videos, Facebook, files, Fitbit, global, google, health, latest technology, paper, performance, printing, productivity, smart watch, smartphone, social media, technology, Twitter, video, Videos, Vlogging, vlogs, website, website content
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on November 10, 2017 · Leave a Comment
From Sole Trader To An Agency – Here’s How You Make The Leap For many freelancers, working as a sole trader is enough of a challenge for them. But there are those who crave for more opportunities, and want to take their trades even further. Does that sound like you? Well, if you are currently … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, agency, bookeeping, business growth, clients, communicating with clients, digital marketing, employees, events, Facebook, keeping clients, LinkedIn, market research, Marketing, Networking, software, software tools, sole trader, staff, staff relations, strateguc markeitng, strategy, tax, Twitter
Posted by Penelope Herbert on October 28, 2017 · Leave a Comment
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, communicating with clients, communicating with customers, corporate events, customers, event management, events, Facebook, gifts, live streaming, new customers, online promotions, Pokomon, promotions, small business, small business promotional ideas, social media, strategic marketing, virtual, Working ON your business
Posted by Penelope Herbert on September 15, 2017 · Leave a Comment
Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Business, Facebook, global, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online promotions, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, digital marketing, e-commerce, explainer videos, Facebook, laptop, LinkedIn, Marketing, marketing communications, online, online promotions, Pericope, ROI, sales, selling online, SEO, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Videos, viral marketing, website content
Running an online business isn’t always easy. There are many challenges that entrepreneurs face when they try to make a success of their online space. Making sure that your website fits the bill is one of the most important things to think about when you’re setting up an online business. It’s essential that you’re … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, digital marketing, explainer videos, Facebook, images, Marketing, Marketing Planning, Networking, networks, online promotions, photography, Planning, public relations, selling online, SEO, SERP rankings, social media, Twitter