Marketing Is A Mountain To Climb, Not A Hill To Stroll

marketing mountain

Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading

Collaborative Working Strengthens Your Marketing Efforts

collaborative working

Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading

Reduce Your Marketing Spend Without Reducing the Results

marketing spend

Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading

5 Event Trends Businesses Have To Hurdle

event trends

Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading

The Sales Funnel: The Marketing Model You Need

sales funnel

As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading

Go Global Or Go Home:

go global

Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading

Insanely Clever Visual Marketing Hacks

visual marketing hacks

Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals.   It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading

What Does It Take To Be A Smart Entrepreneur?

smart entrepreneur

What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading

Have You Embraced Diverse Marketing Yet?

diverse marketing

It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading

Personal Touch: Bring Back Face-To-Face Marketing

personal touch

The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading

Are You Ready To Launch? The Essential Startup Checklist

ready to launch

Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading

Gain The Upper Hand Against Your Competitors

gain the upper hand

Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading

How To Use Data To Drive Your Marketing Decisions

How To Use Data To Drive Your Marketing Decisions

When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading

Free Trials And Why Your Services Business Needs Them

free trials

If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials.   Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading

Social Media for Business: Getting It Right

Social Media for Business

Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading

What Makes A Great Multi Channel Marketing Campaign?

multi channel marketing

Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading

Ensuring Your Online Setup is Professional and Accessible

online setup

So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading

Ultimate Characteristics Of Stellar Marketing Campaigns

Stellar Marketing Campaigns

Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading

Customers Aren’t Stupid – Make A Real Impact With Your Marketing

Make a Real Impact With Your Marketing

Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading

Why A Website Is Important To Your Business

Website Is Important To Your Business

Everyone knows that a website is important to your business. But it’s not simply an on-line brochure. It can be much more than that. Advertising is like gold in the world of business. You need to work hard and long to ensure you have a top class business – but your business cannot get anywhere … Continue reading