A Word Of Advice For Event Managers: The Customer Is Always Right

the customer is always right

You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time.   The bottom line is that you should give people products that they want, not what you think they need. … Continue reading

Should You Outsource Your Production?

outsource your production

If you sell one or more physical products as part of your business, you might have been advised to outsource your production, so that you can save money and maximise your profits, but is it really a good idea to do so?   It’s fair to say that there are many advantages and disadvantages to … Continue reading

Dreams Do Come True: Make Your Business Go Viral!

online business

Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading

Breaking Down Communication Barriers Between You and Your Customers

communication barriers

Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading

Is Your Business Website Boring?

Is Your Business Website Boring?

Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading

Building Trust In Your Business

Building Trust In Your Business

Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading

A New Plan For Your Brand: Making A Good Second Impression

good second impression

Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading

Why Billboards Are Still Insanely Clever

Billboards are still insanely clever

Billboards are still insanely clever so let’s look at the three important aspects of using billboards in your marketing. Marketing is a big part of any business, and knowing how to stay on top of the game is hugely important. If you have a business of your own, and you are keen to market it … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

One Size Does Not Fit All When It Comes To Business

One Size Does Not Fit All When It Comes To Business

In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point.   Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading

A Marketing Strategy for $500? Yup! That’s Right

A Marketing Strategy for $500

A marketing strategy for $500? This may not seem believable at first, but it is totally possible to launch a successful marketing campaign for your business with only $500. Yes. We said it. We said those three things in the same sentence; $500 Successful Marketing.   You see, a high impact marketing campaign simply requires … Continue reading

Weak Marketing Leads to Weak Sales: Here’s How to Get it Right from the Start

weak marketing

There is no excuse for weak marketing. It’s one of those things that really doesn’t need to happen. If you plan properly and take time to consider your marketing strategy, you can come up with a powerful and winning plan. Weak marketing happens when you fail to plan and fail to consider all of your … Continue reading

Build Better Supplier Relationships With Simple Tips

Build Better Supplier Relationships

Build better supplier relationships with some simple tips that will elevate your business above the competition. It doesn’t really matter what business or sector you are operation in – whether service or product – you are almost completely reliant on your suppliers. Therefore, an approach to build better supplier relationships must be addressed in your … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

If You Build It, They Will Come: Tips For Finding Customers For Your New Business

new business

So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading

Avoid Growing Pains: Increase Website Sign-Ups Today!

increase website sign-ups

Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading

Snoop Competitors. Why It’s Such A Good Idea.

snoop competitors

Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading

SEO Is Never Going Away! Here’s Why.

SEO

SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading

Forget SEO, Offline Marketing Is The Way To Go!

offline marketing

Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business.   Competition is so extreme online that … Continue reading