Why Billboards Are Still Insanely Clever
Billboards are still insanely clever so let’s look at the three important aspects of using billboards in your marketing.
Marketing is a big part of any business, and knowing how to stay on top of the game is hugely important. If you have a business of your own, and you are keen to market it effectively, you will need to think about a wide range of techniques from old to new.
A relatively old one which is still a traditional classic with potentially powerful results is the billboard. Believe it or not, billboards are still insanely clever and one of the best ways to advertise your business. Get to know what they are like and how they work best if you want to make the most of them. In this article, we are going to look at the most important elements in billboard design, so that you can market your business in a quick and powerful way with little fuss.
It is hard to say which is the single most important element of billboard design, but the text you use is certainly critical. No matter what you are selling, using the proper text will make a big difference. This applies in a number of ways.
First and foremost, ensure the words you are using are what you really want to say. Effective communication is key. Word choice is everything, so spend some time on getting this right. Beyond that, the font and size of the text is important and must relate to the size of the billboard and the time readers can spend – for example, a busy freeway will provide less time to read a billboard than a mall.
Depending on the effect you are trying to achieve, how the text appears is critical. Get the text right and most of your work is already done.
In all likelihood, your billboard will have one key image. This must be displayed prominently and in such a way that it works with all the other elements. This can be more difficult to do than you may think, so spend time working on the communication image until it sends the right message.
If you are using a photo, carry out the photo shoot yourself, as this is the best way to keep control of the final product. Read about 1st Option photo shoot locations, as these are a good example of the kind of locations you might want to use. Then it is just a matter of hiring the right photographer, lighting crew and so on. Get your images right and ensure they work with the text.
The location of the billboard is critical as this affects the way the billboard works on those who view it. Fortunately, locations are chosen well to maximise efficiency, but also look into options in your local area before finalising anything. The location affects who and how many see your signs, so you should think about this carefully.
It’s true, billboards are still insanely clever but they are not for everyone. Consider your budget, the results you desire, and if you can encapsulate your message in an efficient way.