A New Plan For Your Brand: Making A Good Second Impression

good second impression

Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

Here’s Where Your Marketing Dollars Need To Go

marketing dollars

Marketing dollars? What are they?   There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading

Keep Your Enemies Close: Why Competition Is Good For Business

Keep Your Enemies Close

Keep your enemies close? Really? Well, you have to be better than average to make it in this industry. In fact, you have to be pretty exceptional. Why? Because there are so many rivals on the market that consumers have a lot of choice. If business standards aren’t up to scratch customers will simply choose … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

Where the Heck is Your Branding? Get It Recognized Now!

your branding

Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading

If You Build It, They Will Come: Tips For Finding Customers For Your New Business

new business

So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading

Avoid Growing Pains: Increase Website Sign-Ups Today!

increase website sign-ups

Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading

This Is How Small Businesses Waste Their Marketing Dollars

waste marketing dollars

Wasting money on marketing is one of the biggest challenges facing small businesses. Money wasted on bad marketing campaigns is mostly money down the drain. What’s more, even if you don’t get any tangible return, you can’t get that money back. It almost feels like gambling, but with really really bad odds. So where are … Continue reading

Low-Budget, High-Impact Marketing For Small Business

Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word. Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of … Continue reading

Snoop Competitors. Why It’s Such A Good Idea.

snoop competitors

Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading

SEO Is Never Going Away! Here’s Why.

SEO

SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading

Forget SEO, Offline Marketing Is The Way To Go!

offline marketing

Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business.   Competition is so extreme online that … Continue reading

Brand Building On A Budget: 6 Strategies You Need To Try Today!

Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading

Marketing Your Business By Promoting It’s Unique Features

marketing your business

Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading

What Will You Lose?

what will you lose

#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading

Simple Ways To Segment Your Market : Part Two

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In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading

Simple Ways to Segment Your Market : Part One

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Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading

Public Relations in the Marketing Mix

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Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading

Business Cross-Promotion Ideas

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As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading