The Sales Funnel: The Marketing Model You Need
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales?
You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, you may be brand new, or well-seasoned, do you have
When you are in the process of running your business, you may be brand new, or well-seasoned, do you have a proper sales funnel? Do you even know what one is?
What Is A Sales Funnel?
What is a sales funnel? It is a marketing strategy where, in diagram form, it looks like a funnel! It is, in essence, a series of processes that are meant to guide potential customers towards deciding to buy a product.
The steps consist of processes that work like sellers, like email or landing pages. So how do you create an effective sales funnel online?
Create A Great First Impression
In other words, your website’s landing page. There are other ways to do it now, and if you look at the King Kong SEO agency review here, you can see that social media is a great way to develop a sales funnel.
But for a lot of customers, the website will be the first place to make a proper impression. Once you encourage visitors to sign up or subscribe, this is what will get you their contact information, so you can communicate properly with them.
Pre-selling
This is the next step of the sales funnel; it is how you present a front end offer to potential customers. This stage is all about helping to create more need for the next back-end offer.
An Upsell Offer
This is something that is used by many businesses now, giving your customer the opportunity to upgrade or upsize the service they have purchased. We see it all the time in fast food restaurants, with the offers of super-sizing your meal.
Whilst this idea is all about the back-end it’s designed to benefit the customer even more by upgrading.
Ultimately it’s about you making more money because of the larger product, and it’s a very useful approach to targeting existing customers. They think they are getting something for a bargain, and you are also making a profit. Everybody wins.
They think they are getting something for a bargain, and you are also making a profit. Everybody wins.
The Option To Downsize
This part of the funnel is more essential than you think. A downsize option shouldn’t be looked on as a failure to make more profit, but instead, it is a very handy tool in keeping your customer.
A customer may not always be able to buy the top of the line products, for example, due to their own personal budget restrictions, and so this works in your favor by working to their needs, not the other way round.
Keeping Momentum
The last and probably most important part of any sales funnel is to keep this momentum going. You can do this by following up customers to get their feedback on particular products.
And, there are many rewards based incentives you can implement, as many supermarkets do with points schemes. Ultimately this is how you will be able to keep in contact with the customer on a regular basis.
A sales funnel is something that can be altered with every platform, such as the aforementioned social media, and you can use it in conjunction with effective marketing techniques like multi-channel marketing. But the idea of keeping an effective sales funnel going is to not alter the model.
Once it is in place, and is foolproof, the sales funnel should be an effective tool in your marketing arsenal.
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