One Size Does Not Fit All When It Comes To Business

One Size Does Not Fit All When It Comes To Business

In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point.   Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading

Choosing A Digital Business That Isn’t Limited By Your Skills

digital marketing

Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help?   A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading

A Marketing Strategy for $500? Yup! That’s Right

A Marketing Strategy for $500

A marketing strategy for $500? This may not seem believable at first, but it is totally possible to launch a successful marketing campaign for your business with only $500. Yes. We said it. We said those three things in the same sentence; $500 Successful Marketing.   You see, a high impact marketing campaign simply requires … Continue reading

Easy SEO: Improve Your Presence Without Spending A Cent

easy SEO

Easy SEO is one of those terms that every web owner and digital marketing company throws around like it’s nothing. However, for those of us who aren’t super web-savvy or have limited experience with websites, we’re left clueless as to what easy SEO actually means, what it encompasses, and how we can “buy” SEO. Fortunately, … Continue reading

This Is How Small Businesses Waste Their Marketing Dollars

waste marketing dollars

Wasting money on marketing is one of the biggest challenges facing small businesses. Money wasted on bad marketing campaigns is mostly money down the drain. What’s more, even if you don’t get any tangible return, you can’t get that money back. It almost feels like gambling, but with really really bad odds. So where are … Continue reading

5 Smart Ways To Take Advantage of Smartphones

smartphones

Smartphones are becoming smarter because the global business landscape is in a constant process of adaptation. To be successful, companies need to keep up with the newest developments. New technology is always being introduced so smart businesses need to take advantage of the latest tech. One of the biggest technological developments of our generation is … Continue reading

Marketing on a Shoestring Budget

Marketing on a Shoestring Budget© Lets face it, most small business owners would rather spend less on marketing  than more, So if you are marketing on a shoestring budget or are looking for ways to do more with less outlay, then these ideas are for you. 1. Keep the Customer Satisfied Testimonials are the strongest … Continue reading

Is This an Ugly Marketing Tactic?

When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why.   Imagine you own a menswear store. You might be positioned … Continue reading

Top Ten Recession Busting Marketing Tips

These Top Ten Recession Busting Marketing Tips have proved very popular with clients so I’m sharing them with you as I know they are a valued resource. If you are in any business you will find them imperative for promoting your business and gaining more sales. 1.Cross-Promote: Link with a complimentary company and cross-promote each … Continue reading