Insanely Clever Marketing

One Size Does Not Fit All When It Comes To Business

Posted by Penelope Herbert on March 23, 2017 · 1 Comment 

In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point.

Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last one in some way. As such, business owners must be willing to try different things and different approaches when dealing with them.

First of all, when it comes to marketing campaigns, specifically online marketing campaigns, different approaches are needed for the different platforms that they are being optimised on. For instance, dependent on the social media site that is being used, different approaches should be used in regards to the style of writing used, the amount of writing that is provided, and the number of sales techniques that can be placed in there.

You should know exactly how to compete in the digital age by way of the social media platforms you use and the way you use them. If yours is a business that would benefit from showing your products in a ‘real life’ environment, then you should optimise Instagram; or if yours is a business that is more suited to written descriptions, then Twitter or Facebook should be used.

Use the former in a more jovial and laid-back type of way, whereas the latter is for more regimented accounts provided by you. When it comes to SEO, which stands for Search Engine Optimisation, and choosing a service to which to outsource your SEO problems, you must seek one that doesn’t work under the ‘one size fits all’ mantra. You have to find one that formulates strategies that will work and deliver results for you based on what your business needs.

And another acronym to optimise in your business is CRM, which stands for Customer Relationship Management; like with SEO, this can’t be dealt with by just using one hat and in just one way. Different customers demand different types of services; a far more serious customer will mean that you will need to be serious in the way you converse with them; if you have a far more laid-back and friendly customer, then they would probably appreciate you to interact with them in this way.

Also, you should always be able to differentiate between your CRM techniques and your employee management techniques; they are two different sets of people who need to be spoken to in completely different ways. For instance, if you have had to be tough on an employee due to poor work ethic, you must then be able to flick a switch and go back to being friendly and customer oriented.

So, if you’re a business owner and you want your business to flourish in its marketing campaigns and the ways in which it deals with customers, then you must eradicate any instance of using a ‘one size fits all’ approach and be prepared to be flexible at all times.