Your customer service goals should always include gaiing repeat business. After al, it’s said that it takes SEVEN times the effort to get a new customer han to keep an existing one. Are you having issues keeping customers? One of the pitfalls of being an online store is the lack of face to face interaction … Continue reading →
Filed under Customer Service · Tagged with communicating with customers, customer satisfaction, Customer Service, Direct Marketing, e-mail marketing, existing customers, freebies, online, online shopping, product development, Research, selling online, SEO, shopping online, social media
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on November 9, 2017 · Leave a Comment
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with communicating with clients, content creation, corporate events, creating more sales, customers, customers service, Direct Marketing, event management, events, insurance, Marketing, public relations, safety, sales, sales pipeline
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 2, 2017 · Leave a Comment
Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading →
Filed under Advertising + Promotional · Tagged with Brand Personality, Branding, Business, clever business advice, clients, communicating with customers, communications, creating more sales, creating new business, Customer Service, customers, Direct Marketing, event management, events, Networking, networks, public relations, small business, small business promotional ideas, small business sales
Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with affiliate marketing, campaigns, clients, communicating with customers, content marketing, customers, digital marketing, Direct Marketing, easy business ideas, insanely clever marketing, leads, Marketing, Media, online, online promotions, public relations, sales, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content
When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, communicating with customers, Customer Service, customers, digital marketing, Direct Marketing, employees, keywords, Marketing, marketing communications, online, Research, sales, SEO, small business, small business sales, social media
Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading →
Filed under Advertising + Promotional · Tagged with apps, being found on the internet, competition, competitors, customer satisfaction, Customer Service, digital marketing, Direct Marketing, easy business ideas, employees, internet, internet marketing, marketing communications, news, online, protecting your business, sales, selling online, SEO, Shoestring Marketing, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
It’s a no brainer right? Companies that invest so much money into marketing ultimately dream about having their work stick. By ‘stick’ we mean something that’s ultimately remembered, and this can come in many different forms. There’s a reason that most companies dream of being regarded as a household name. Take ‘Coca-Cola’ for instance. The … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Coca-Cola, creating more sales, digital marketing, Direct Marketing, e-mail, e-news, guerilla marketing, marketing communications, Marketing Planning, PPC, PPC ads, psychology, sales, SEO
Posted by Penelope Herbert on March 23, 2017 · 1 Comment
In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point. Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, being found on the internet, Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, CRM, cross promotion, Customer Service, customers, digital marketing, Direct Marketing, employees, Marketing, marketing communications, SEO, social media management, socila media, strategic marketing
A marketing strategy for $500? This may not seem believable at first, but it is totally possible to launch a successful marketing campaign for your business with only $500. Yes. We said it. We said those three things in the same sentence; $500 Successful Marketing. You see, a high impact marketing campaign simply requires … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, creating more sales, customers, Direct Marketing, e-mail, e-news, Facebook, Instagram, internet marketing, LinkedIn, Pinterest, SEO, social media, strategic marketing, Twitter
These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, Branding, clever business advice, communicating with clients, communications, copywriting, creating more sales, creating new business, cross promotion, Direct Marketing, distribution, marketing communications, print materials, printing, small business, small business promotional ideas, trade shows, written communication
Posted by Penelope Herbert on February 3, 2017 · Leave a Comment
As the owner of a family-run restaurant, you may find hard to keep your finger on the pulse of the latest marketing techniques. If you’re in charge of business development plus the delivery of your product seven days a week, it probably means you don’t have much time for investigating new marketing. In the ever-changing … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Direct Marketing, food, guerilla marketing, hospitality, internet marketing, marketing communications, restaurant, SEO, target marketing, viral marketing
Posted by Penelope Herbert on December 5, 2016 · 1 Comment
Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Caroline Stanbury, customers, digital marketing, Direct Marketing, e-commerce, ERP, funding, internet marketing, online, online promotions, online shopping, processes, sales, sales pipeline, Shoestring Marketing, shopping online, small business, small business sales, strategic marketing, systems, viral advertising, website content, women in business, Working ON your business
Posted by Penelope Herbert on October 22, 2016 · Leave a Comment
Has the physical world passed you by? Nowadays, when you talk about marketing, the conversation always seems to revolve around the same topic. That topic is how you get attention online. Make no mistake, social media and content marketing and all the rest of it are still important. They’re still essential strategies of your marketing … Continue reading →
Posted by Penelope Herbert on October 16, 2016 · Leave a Comment
Wasting money on marketing is one of the biggest challenges facing small businesses. Money wasted on bad marketing campaigns is mostly money down the drain. What’s more, even if you don’t get any tangible return, you can’t get that money back. It almost feels like gambling, but with really really bad odds. So where are … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, budget, Customer Service, digital marketing, Direct Marketing, google, Google adwords, internet marketing, mailing lists, marketing communications, SEO, Shoestring Marketing, target audience
Posted by Penelope Herbert on October 12, 2016 · 1 Comment
Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word. Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of … Continue reading →
Filed under Advertising + Promotional · Tagged with apps, budget, customers, digital marketing, Direct Marketing, guerilla marketing, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, online shopping, search engines, SEO, Shoestring Marketing, shopping online, small business promotional ideas
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition