Forget SEO, Offline Marketing Is The Way To Go!
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business.
Competition is so extreme online that to even have the opportunity to succeed you need a top marketing agency behind you. Not impossible to arrange, but it will certainly add a huge expense to your outgoing costs. That’s why offline marketing might be better, particularly for individual or sole trader businesses. If you run a local service company, for example, you’ll be catering to local demand. There’s no point in setting up a site that they might not be able to find. So, what type of marketing should you invest in?
Physical Materials
Flyers, brochures and billboards are all still fantastic forms of marketing. Think about how many people are going to see your product if it’s on a billboard by the highway. Or, how many people will hear about your company if you hand out flyers on the high street. You’ll get a great chance to market to a large number of individuals. It’s nothing compared to the audience online, but you might get a healthier hit-miss ratio.
Particularly, if you know how to design marketing materials that are stylish and stunning. You don’t want to hand out something that customers immediately throw in the trash. Getting the basics of something like Adobe Illustrator can help here. With Illustrator classes, you can learn how to create great marketing materials.
Don’t forget, there’s no reason why offline marketing material can’t have a digital hook. For instance, you can include an AR code on a brochure. With an AR code, you can make your offline marketing more immersive and exciting. You’ll certainly attract the attention of more customers with this possibility.
Performers And Models
You’ll have to pay a lot of money to hire artists, actors, or models. But trust me when I say that they’ll be worth every penny. Appearance is everything in business. My site was recently redesigned, and that illustrates this point perfectly. I know that they way my site looks alters how many people read it and how many will keep coming back. It’s the same in the real world.
You have to make your business look like what people want to see. In this case, adding some attractive faces could go a long way to getting people to buy or invest. You should certainly consider this if you’re thinking about holding a business event anytime soon. It will help you create a great first impression.
Guerilla Marketing
Finally, using guerilla marketing tactics means you can build a buzz around your business. It might even help you attract the attention of the media. Once that happens you might have trouble dealing with the increases in demand. Word will spread like wildfire, and your business will reach a new level of success on the market.
So stop worrying about SEO and start thinking about how to promote your business in the real world, with offline marketing.
Insanely Clever Marketing 