Posted by Penelope Herbert on September 17, 2021 · 1 Comment
Do you find yourself randomly staring at a blank piece of paper or a chalkboard with nothing on it? In business, ideas are everything. But it can seem like all the good business ideas have been taken already. Is this true? Good business ideas are the foundation for everything else. But have all the good … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with clever business advice, competitors, creating more sales, customers, new ideas, small business, start up, startup, startups, unique selling point, your competition
Posted by Penelope Herbert on February 22, 2017 · 2 Comments
Keep your enemies close? Really? Well, you have to be better than average to make it in this industry. In fact, you have to be pretty exceptional. Why? Because there are so many rivals on the market that consumers have a lot of choice. If business standards aren’t up to scratch customers will simply choose … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, clever business advice, competitors, easy business ideas, Nathan Gotch, protecting your business, Shoestring Marketing, small business, small business promotional ideas, strengths, SWOT, your competition
Posted by Penelope Herbert on February 22, 2017 · 1 Comment
If you’ve been running a business for some time, then you may be getting pretty confident with your SEO. You have to deal with it every day, you’re familiar with the kind of factors that influence your ranking, and you craft and distribute high-quality content regularly. While you may know more about SEO than the … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, competitors, computers, digital marketing, Google Analytics, internet marketing, keywords, SEO, social media, social media management, your competition
Posted by Penelope Herbert on January 31, 2017 · 1 Comment
Hotel marketing may be the difference between success and failure. Running a hotel, or any kind of bed and breakfast accommodation can be extremely challenging. This is especially true in the after-throes of a recession when people aren’t holidaying and, when they do, they choose an overseas destination. However, there is still a market share … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, communications, Customer Service, hospitality, hotel, marketing communications, public relations, unique selling point, USP, website content, your competition
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Insanely Clever Marketing 