Great SEO Check For Website Owners
If you own or manage a website then this quick SEO checklist will help you.
What Will You Lose?
#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading
Inspiration for Following Your Passion
Even the most ardent self-motivator needs inspiration from other successful people. This article from Creative 100 is a quick read of 20 stars and influencers who radiate creativity and get everyone excited. From Queen Bey and John Cena, it’s an eclectic mix of people, and you may not have heard of some of them. They … Continue reading
Payslips – 10 things that must be included
Originally posted on The savvy bookkeeping blog:
I’ve noticed that whenever someone in a movie is being set up on a blind date, it is always with “such and such from payroll”…which is followed by an eye-roll and much protesting. Are payroll people that bad? We do, after all, process your pays – shouldn’t you…
What NOT to do when business is tough
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading
Public Relations in the Marketing Mix
Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading
Business Cross-Promotion Ideas
As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading
How To Add Value, Not Give Discounts
It is too easy for a small business owner to give a discount in order to win over a customer. But discounts hit YOU harder in terms of your profitability than adding an extra service or providing a small ‘gift’ will to keep the relationship sweet. Practice how to add value to a client instead … Continue reading
Insanely Clever Marketing 