The Sales Funnel: The Marketing Model You Need

sales funnel

As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading

Two Simple Rules for Prospecting New Clients

Prospecting New Clients

Did you know that prospecting is a process and, as a business development person, you will need to do it over and over again – approximately 500-1000 times in a year at least! Prospecting new clients is one of the most daunting tasks a small business owner has to face. There is a backlash against … Continue reading

What NOT to do when business is tough

What NOT to do when business is tough

Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading

Hitting Your Customers Hot Button

Everyone has a hot button that induces them to make a purchasing decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading

Is This a Regular Part of Your Marketing?

insanely clever marketing

Like most things in marketing, there is no one-size-fits all solution or magic wand answer. You can develop great marketing messages (created from thorough research) and powerful marketing materials. But what is of prime importance in your marketing arsenal is…..‘The Follow-Up’. Some marketers will tell you that perfecting marketing messages is a myth – I … Continue reading