Posted by Penelope Herbert on August 31, 2022 · Leave a Comment
Spreading The Word About Your New Business: The Ultimate Guide To Help You Reach Your Audience. Opening a new business takes an enormous amount of time, energy and money, so it’s vital that you can reach a wide enough audience to attract a respectable income. Fortunately, learning how to spread the word about your new … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, billboards, brand fit, creating more sales, google my business, new business, new customers, outdoor advertising, Small Business Advertising, small business promotional ideas, social media, social media management
Posted by Penelope Herbert on August 4, 2021 · Leave a Comment
Targeted ads work! Today, people are connecting over the internet through social media. The platforms that they use to communicate with others are so accessible and easy to use that it has been changing the face of society. In a post-internet society, Facebook has become the most popular social platform. More than 2 billion active … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, google, Google adwords, Instagram, internet, internet marketing, search engine, search engines, search terms, SEO, small business, small business promotional ideas, small business sales, Snapchat, social media, social media management, traffic, Twitter, viral advertising, YouTube
Posted by Penelope Herbert on February 3, 2021 · Leave a Comment
In business, it is your customers that make the world go round. Indeed, without new customers, you cannot hope to sell your product or service no matter how good it is! Of course, that means any way you can increase the number of customers that come to you to spend money is a good thing. … Continue reading →
Filed under Communications · Tagged with communicating with customers, Customer Service, customers, giveaways, online, online promotions, promotional products, promotions, reddit, SEO, SERP rankings, Shopify, small business promotional ideas, social media, traffic, website, website content
Posted by Penelope Herbert on September 25, 2018 · 1 Comment
Small business marketing is as varied as the people who own and manage a business. So how can small business marketing be distilled into a few important tips? This is how. Small business owners have to face a number of issues that entrepreneurs of more established companies simply don’t. The biggest is small business marketing … Continue reading →
Filed under Shoestring Marketing · Tagged with being entrepreneurial, blogging, budget, collaboration, expert, newspaper, pixnio, professional image, pxhere, radio, small business, small business promotional ideas, small business sales, social media, social media management, young entrepreneurs
Marketing ideas may be free but they certainly aren’t optional for your business, especially if you’re a brand new startup trying to build interest in your brand. So how can some small startups afford decent marketing? Marketing ideas are not something you can do without completely – they must be part of your long-term business … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, blog, blogging, brochures, business cards, business growth, business plan, dream PC, Facebook, Marketing, online promotions, printing, promotions, reblogging, small business, small business promotional ideas, social media, social media management, sponsorship, start up, startup, startups, stretch creative, viral advertising
Promotional products have been around for decades and are favoured, or not, depending on your type of business. However, maybe they are worth a second look with a modern marketing approach. Now, there are many different promotional strategies and approaches you can use and promotional prodcuts can often be left out of the mix. While … Continue reading →
Filed under Advertising + Promotional · Tagged with being entrepreneurial, brand fit, Branding, communicating with customers, cross promotion, digital, digital marketing, existing customers, gifts, marketing strategy, new customers, online promotions, promotional products, promotions, small business promotional ideas, strategy, suppliers, wholesale
Business advertising is often imperative when you are a start-up, if you have tough competition and when you want to be seen to be innovative. So… could you be doing more? Starting up your business may have you buzzing with excitement and then feeling completely overwhelmed all at the same time. It is one of … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, brand fit, Brand Personality, Branding, hashtags, online, online promotions, photography, selling online, shopping online, small business, Small Business Advertising, small business promotional ideas, small business sales, social media, social media management, viral advertising
Don’t be confused about small business advertising alternatives. There are so many articles out there advising on how to advertise your small business, check out these suggestions and see if they’ll be right for you. The majority of advertising advice seems to focus on direct, online advertising, such as pay-per-click (or PPC) advertising and search … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, brand fit, Brand Personality, Branding, Business, clever business advice, leads, partnerships, Pinterest, promotional products, promotions, small business, small business promotional ideas, viral advertising, work vehicles
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on January 11, 2018 · Leave a Comment
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading →
Filed under Communications · Tagged with blog, blogging, Brand Personality, Branding, communicating with clients, communicating with customers, content creation, content marketing, engagement, explainer videos, google, keywords, marketing communications, metrics, online promotions, promotions, reblogging, SEO, small business promotional ideas, social media, social media management, video, visual, website, website content, written communication
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on October 28, 2017 · Leave a Comment
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, communicating with clients, communicating with customers, corporate events, customers, event management, events, Facebook, gifts, live streaming, new customers, online promotions, Pokomon, promotions, small business, small business promotional ideas, social media, strategic marketing, virtual, Working ON your business
Posted by Penelope Herbert on September 29, 2017 · Leave a Comment
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, clever business advice, communicating with customers, creating more sales, customers, downsize, marketing communications, new customers, online promotions, recession busting tips, sales, sales calls, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, upsize, Working ON your business
Posted by Penelope Herbert on September 15, 2017 · Leave a Comment
Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Business, Facebook, global, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online promotions, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, budget, Business, clever business advice, communicating with clients, content creation, creating more sales, customer satisfaction, sales pipeline, SEO, small business, small business promotional ideas, small business sales, social media, social media management, video