Maximizing Your Online Presence

Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading

Developing The SEO Strategy Your Business Needs

Search engine optimization is something that your business needs to invest time and money in. Whether you are a small business that is just starting out, or you are running a big international business with a high turnover, if you are not putting time and effort into SEO, then you are not drumming up search … Continue reading

Why Is Web Design for E-Commerce So Important?

If you’re setting up a small business in today’s consumer climate, chances are you’re considering setting up an E-Commerce store. The realm of E-commerce is booming and it presents lots of opportunities to budding business owners. In fact, even when it comes to major corporations, stores that are based entirely online are posing the most … Continue reading

Online Marketing Campaigns to Consider for Your Small Business

Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading

Retail Marketing! Get On Board The Promotional Train

retail marketing

Retail marketing isn’t simply opening a shop and hoping for the best. When you get on baord with some retail marketing ‘how to’ you’ll find more success than if you just cross your fingers and wait. When you walk into a store, what’s the first thing that you see? Is it the stack of jars … Continue reading

Business Advertising: Could You Be Doing More? Let’s Explore

business advertising

Business advertising is often imperative when you are a start-up, if you have tough competition and when you want to be seen to be innovative. So… could you be doing more? Starting up your business may have you buzzing with excitement and then feeling completely overwhelmed all at the same time. It is one of … Continue reading

Can The Digital Revolution Improve Healthcare?

digital revolution

The digital revolution has brought amazing changes and improvements to the way customers interact with their favorite brands. Nowadays, all a user needs to do to get the advice or product they require is to order it online with only a click of the finger. Additionally, if someone feels lonely, it takes no more than … Continue reading

Customer Service Goals: 6 Ways To Get Repeat Business

customer service goals

Your customer service goals should always include gaiing repeat business. After al, it’s said that it takes SEVEN times the effort to get a new customer han to keep an existing one. Are you having issues keeping customers? One of the pitfalls of being an online store is the lack of face to face interaction … Continue reading

Product Shipment Problems Solved

product delivery

Product shipment has become a more logistical and strategic issue than ever thanks to the global market our world has become. These days, more and more companies are moving to online platforms. Even though your physical store might be very profitable, it’s also a good idea to join this exodus to online stores as well. … Continue reading

Do Your Employees Need To Show Better Customer Service? Here’s How They Can

visual marketing hacks

In competitive times, better customer service will always keep you ahead of your competitors. If you want your employees to do more and achieve more, you should focus on how they deal with customers. After all, your customers are the ones that matter more than anyone else. If you can’t keep them happy, your business … Continue reading

Make Yourself The Middle Man: Create A Marketplace

marketplace

Where do you sit in the marketplace? How well-known are you? The modern world of online business is so fraught with competition that it makes it hard for new businesses to get a foot in. A lot of companies try and, ultimately, fail.   Unfortunately, most prospective businesses can’t see a way around this and … Continue reading

Selling Online Isn’t Hard – So Why Make Life Difficult For Yourself?

selling online

Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading

Marketing Masterclass : Making The Most Of Your Time & Budget

marketing masterclass

Marketing Masterclass : No business can afford to overlook the importance of successful marketing. After all, this is your platform for building relationships with customers. In turn, this is what will lead to increased sales and, ultimately, healthy profits. As a small company, your biggest challenge is generating success without disrupting progress elsewhere. There’s no … Continue reading

Low-Budget, High-Impact Marketing For Small Business

Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word. Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of … Continue reading

YouTube Content That Goes Viral

YouTube

YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading