YouTube Content That Goes Viral
YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer.
Although there’s certainly a lot of potential for marketing success here, there’s also a lot of competition. If you want your video content to be as successful as possible, you need to hit the nail on the head the first time. To set you on the right track, here are some of the most popular types of YouTube video.
Comedy Videos
First of all, comedy and sketch videos. As you’re probably well aware, these are among the most popular kinds of video on YouTube. If you’re anything like me, they’ll also be one of the main reasons why you know about this video platform in the first place. Everyone likes to laugh, and when you can tickle enough people’s funny bones, your video content can go viral faster than you’d believe.
Vloggers like Lilly Singh have become famous mainly for their skit and rant videos, along with less conventional, journalistic channels like Zero Punctuation. Some of these YouTubers are more popular than “traditional” celebrities, so try thinking of some way to incorporate comedy in your video content.
Educational Videos
On the other side of the spectrum, we have educational videos. Although they don’t rack up nearly as many views as comedic videos, these can be extremely popular with the right focus and presentation. This is a great option if your business niche is so dry that it’s hard to make light of it!
If you can produce content which answer your viewer’s questions, pick apart confusing or complicated issues, or provide interesting facts, then it can be an extremely powerful weapon in your marketing arsenal. As you can imagine, it’s much harder to make these engaging when it’s just one person talking in a room, unlike comedy videos. When sourcing the bulk of your content for educational videos, you may need a professional film production company, like Rocket Productions.
Haul Videos
Shopping spree or “haul” videos are also exceptionally popular. In these videos, a YouTuber will usually show off a range of products, often clothes, makeup, or home goods, after a big shopping splurge. As you can imagine, a lot of these videos are focussed on a specific brand, and may be objective reviews, or sponsored content disguised as a review.
Due to their nature, haul videos are closely tied to beauty, fashion and lifestyle niches. However, there are still a wide range of products which can pop up on haul videos. This means there’s probably some way you can leverage them for your brand’s marketing. Some products, like gadgets and tech, are better suited to more focussed “unboxing” videos. Whatever the format, people like reviews, and getting a closer look at the things they might want to buy.
Although there are many other types of video you can produce, these three niches will certainly get your video marketing off to a great start.
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