Insanely Clever Marketing

Attract New Customers Instantly with Six Easy Ways

Posted by Penelope Herbert on October 8, 2016 · 1 Comment 

We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics.

There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might or might not work. We’re ready to throw some money on the table and take a gamble with some instant tactics. Well, you’ve come to the right place if you’re feeling this way. I’ve got six tips to attract new customers and turn your frown upside down.

Direct One-Shot Marketing

Direct response marketing seeks to elicit a response from the customer instantly. There are multiple ways to get involved with it, but we’re on a tight time schedule here. So, we’re going with one-shot marketing. This is where you come up some kind of idea – a poster or infographic designed by a graphic designer, for example — that intends to make a BIG IMPACT quickly. Spend some money promoting it across the web with the intention of generating funds quickly. To attract new customers, this must be done in a genuine way preferably linked to a ‘special offer’ for a limited time.

PPC Ads

If you want to get started with PPC (pay-per-click) right away, there aren’t many limits. This is where you advertise your website and links on someone else’s page with relevance to your business. For example, if you sell shoes use PPC on a fashion website. Then, when people click on the link, you pay for the privilege. It’s a great way of getting much more visibility in a short space of time. It’ll cost you, but it might just lead to instant success.

Then, when people click on the link, you pay for the privilege. It’s a great way of getting much more visibility in a short space of time. It’ll cost you, but it might just lead to instant success.

Make Payments Easier

If you want to entice customers to pay for your goods, you’ve got to make it easy for them. In an online space, they want to visit websites that are quick and simple. Consider developing a one-click payment service like Amazon has. In terms of in-store payments, you could offer more credit card processing options. Think about including NFC capabilities (unique information on a frequent shopper loyalty card), for example.

Paid Social Media Advertising

It doesn’t matter whether you want to promote a poster or a silly video; you can do it with social media. Facebook is particularly useful for this task, offering paid services that can be tailored to your target audience. The number of people you can reach is only limited by the amount of money you’re willing to spend. You’re guaranteed to get more eyeballs on your products this way!

Conduct A Survey

Don’t know why your sales are suffering? Why not go directly to your customers to find out? A random customer survey is a great way to figure out what’s working in your business, what isn’t, and how to attract new customers. A sure-fire tactic to make sure your customers actually complete the survey is to offer an enticing reward. A prize like a novelty USB stick will probably do the job.

Create A Referral Tactic

Have you seen what Dropbox does with its referral tactic? It’s very clever. By encouraging people to refer others, it allows everyone to get more free storage space. If you can find a way of enticing people to refer their friends and family, you’re going to get more interest. Get this referral tactic up and running, and you’ll attract new customers almost instantly.