Business Trade Shows : Don’t Blend Into The Background!

business tarde shows

Business trade shows can be an important step in raising your profile. Exhibiting at a trade show can provide your small business with a wealth of benefits and opportunities.

From gaining exposure to meeting clients, it’s an experience of which all businesses should take advantage. However, to grab these benefits with both hands you need to do more than just set up your stand. Business trade shows are notoriously competitive.

So making your business memorable and standing out from your competitors is vital. However, this may seem like a difficult task if you’ve never been to a business trade show before. So if you want your small business to make an unforgettable impression, follow these simple steps and get yourself noticed.

business trade shows

Use QR Codes

The majority of professionals attending business trade shows are likely to own a smartphone. So why not bring your business bang up-to-date by using QR code technology. Potential customers will use their smartphones to scan the QR code and be directed to your website. This makes it convenient for them to place an immediate order and learn even more about your company.

It can also help make your stand more interactive and customer friendly. QR codes can be easily created online in seconds. Once created, they can then be added to t-shirts, brochures, and business cards. It’s a simple feature that could make a big difference to your business.

business trade shows

Treat Your Customers

Promotional items are essential for businesses who intend to make a statement at business trade shows. This is because they can entice customers to view your stand and are a long-lasting way to promote your business. Popular items given out at trade shows include tote bags, coffee cups, and stationary. But if you really want to stand out, you need to think outside the box.

Consider what items your target audience might enjoy or need. For instance, if your business is related to technology, smartphone or tablet accessories could be an option. Complimentary cakes and drinks can also be appealing for visitors to the show and can help make your business memorable. Take a look at the confectionary or pens page on promotional merchandise websites for some initial ideas and inspiration.

business tarde shows

Do Some Networking

Spending time away from your business stand might sound like a bad idea. But it can be extremely worthwhile. Making an effort to talk to the other exhibitors, particularly those within your industry, can be an excellent way to market your business. You can find out more about their products and share ideas on how to improve your sales tactics.

If you make a good impression, they may even point some of their customers in your direction. So rather than isolating yourself, make an effort to browse the stalls and talk to people. If you’re anxious about leaving your stall unattended, ask an employee or friend to supervise it while you are networking. Don’t forget to also hand out business cards to everyone you talk to.

By following these steps, you can avoid blending into the background and make your first trade show a roaring success. Even though it might be intimidating, your business will strengthen and develop considerably as a result.

business trade shows

Header image courtesy of huffingtonpost.com

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  1. […] can build hype for your product by taking it on the road early to gatherings like trade shows where it can gain excellent visibility. A well-targeted trade show will get your product into the […]

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