Reduce Your Marketing Spend Without Reducing the Results

marketing spend

Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading

Basics of Writing for the Internet

Basics of Writing for the Internet

Basics of Writing for the Internet The days of print writing aren’t quite dead, but they’re definitely in sharp decline. In the 21st Century, more people consume their media – including their articles – via the internet than in any other form. That can be good news for you, as it means you’ve got fewer … Continue reading

3 Shamefully Easy Ways To Increase Your Ad Click Through Rate

click through rate

Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading

Go Global Or Go Home:

go global

Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading

Insanely Clever Visual Marketing Hacks

visual marketing hacks

Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals.   It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading

What Does It Take To Be A Smart Entrepreneur?

smart entrepreneur

What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading

Have You Embraced Diverse Marketing Yet?

diverse marketing

It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading

What Subtle SEO Does For The Initial Business Relationship

subtle SEO

SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading

Are You Ready To Launch? The Essential Startup Checklist

ready to launch

Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading

Better Search Engine Results? Untangle The Web…

better search engine results

Better search engine results are like the Holy Grail for digital marketing. For every single business, it’s vital that you don’t underestimate the importance of marketing strategies and what you can do do get better search engine results. All the glitzy and glamorous methods of trying to show your business on a large scale can … Continue reading

How To Use Data To Drive Your Marketing Decisions

How To Use Data To Drive Your Marketing Decisions

When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading

Going Solo? Marketing Made Easy For Independent Real Estate Agents

independent real estate agents

Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading

Ensuring Your Online Setup is Professional and Accessible

online setup

So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading

Customers Aren’t Stupid – Make A Real Impact With Your Marketing

Make a Real Impact With Your Marketing

Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading

Why A Website Is Important To Your Business

Website Is Important To Your Business

Everyone knows that a website is important to your business. But it’s not simply an on-line brochure. It can be much more than that. Advertising is like gold in the world of business. You need to work hard and long to ensure you have a top class business – but your business cannot get anywhere … Continue reading

Create A Winning Business In The Race Against Technology

building a website

Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading

Is My Content Strategy Working? Know Your Metrics

content strategy

Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading

5 Tips For Keeping Your Website Fresh

keeping your website fresh

Thousands of people create a new website every day. That’s a lot of websites that could potentially be competing with yours. So you need to be keeping your website fresh.   Fresh content is buzzing around the internet every second of the day and without making an effort to keep up, your website will end … Continue reading

Customers Hate These Web Mistakes, You Should Too!

Customers Hate These Web Mistakes, You Should Too!

Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading

A Startup’s Guide To Improving Your Online Presence

A Startup's Guide To Improving Your Online Presence

With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence.   There are constant changes to social media algorithms and search engines that it can be hard to get your brand … Continue reading