5 Tips For Keeping Your Website Fresh

keeping your website fresh

Thousands of people create a new website every day. That’s a lot of websites that could potentially be competing with yours. So you need to be keeping your website fresh.   Fresh content is buzzing around the internet every second of the day and without making an effort to keep up, your website will end … Continue reading

Customers Hate These Web Mistakes, You Should Too!

Customers Hate These Web Mistakes, You Should Too!

Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading

A Startup’s Guide To Improving Your Online Presence

A Startup's Guide To Improving Your Online Presence

With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence.   There are constant changes to social media algorithms and search engines that it can be hard to get your brand … Continue reading

Best Ideas For Refreshing Your Digital Marketing

digital marketing

Modern digital marketing has been one of the best things to happen to the international business arena in years. It’s made professional branding standards so much more accessible and levelled the playing field between fledgling start-ups and their larger competitors.   However, there’s also one major downside to digital marketing: it never sits still! With … Continue reading

You Can’t Argue With These Successful Online Marketing Techniques

online marketing techniques

Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following:   Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading

A New Plan For Your Brand: Making A Good Second Impression

good second impression

Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading

A Call To Action You Can’t Help But Click

call to action

The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading

Marketing By Value, Which Strategy Wins?

marketing by value

Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer.   There are lots of different options when it comes to marketing. For instance, you can … Continue reading

The Digital Revolution And Its Impact On Marketing

The Digital Revolution And Its Impact On Marketing

Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading

Take Your Business to the Next Level

Take Your Business to the Next Level

Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level.   This may mean doing things you’ve never … Continue reading

How Can Bricks-and-Mortar Industries Compete With Online Rivals?

online rivals

The high street and industrial parks in any major town or city are very different places to what they were just ten years ago. The Internet and online retailers have opened up a huge can of worms, and many bricks and mortar businesses are still struggling to adapt.   The likes of Amazon and eBay … Continue reading

Choosing A Digital Business That Isn’t Limited By Your Skills

digital marketing

Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help?   A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading

Get Your Website Ready for Heavy Traffic

Get Your Website Ready for Heavy Traffic

Is there such a thing as your online marketing campaign working too well? That’s probably a difficult concept to swallow for many, especially those who simply aren’t getting enough traffic on their website! But the fact is that it is possible for things on the online marketing side of things to go a little too … Continue reading

A Marketing Strategy for $500? Yup! That’s Right

A Marketing Strategy for $500

A marketing strategy for $500? This may not seem believable at first, but it is totally possible to launch a successful marketing campaign for your business with only $500. Yes. We said it. We said those three things in the same sentence; $500 Successful Marketing.   You see, a high impact marketing campaign simply requires … Continue reading

Marketing Shouldn’t Be Hard Work – Here’s How To Have Fun

How To Have Fun

Looking for ways to have fun in business? It can’t all be work, work, work, surely? The pressure to create an impressive marketing strategy does and always will exist. Unfortunately, it is the nature of being in business. But, the pressure should never slip into your work. As soon as it does, the entire workload … Continue reading

SEOh My God! There’s So Much To Do

seoh-my-god

SEOh my God! SEO can be a troubling area for a small business. You need to make sure that your website is setup to be able to be picked up by as many search engines as possible. But, due to websites taking advantage of SEO in the past; it’s become incredibly complex. Nowadays, you have … Continue reading

When It Comes To Websites, Beauty Sells

Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading

Web Apps As A Marketing Strategy: Getting The Most Out Of Them

web apps

There are all sorts of reasons that you might want to use web apps in your business.   More often than not, these are programs which are developed in order to provide some kind of service to the customer. As such, as with any service for the customer, it is a good idea to make … Continue reading

Here’s Where Your Marketing Dollars Need To Go

marketing dollars

Marketing dollars? What are they?   There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading

What Your SEO Is Missing

What Your SEO Is Missing

If you’ve been running a business for some time, then you may be getting pretty confident with your SEO. You have to deal with it every day, you’re familiar with the kind of factors that influence your ranking, and you craft and distribute high-quality content regularly. While you may know more about SEO than the … Continue reading