Posted by Penelope Herbert on February 6, 2023 · Leave a Comment
Starting and maintaining a successful team would take a lot of work. But with careful planning and execution, it can be done. This guide will discuss the essential steps you need to take to create and sustain a high-performing team. We cover everything from recruiting and training new employees to keeping your team motivated and … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with clever business advice, collaboration, communication, employees, hiring, incentives, motivation, onboarding, productivity, staff training, team building, teamwork, training
Posted by Penelope Herbert on November 15, 2018 · 1 Comment
Employee benefits can make you stand out from other employers. If you want to attract and retain the right people, there are five employee benefits you should be offering. Something that adds value to any employment position is employee benefits. When an employee signs up for a job with you, they expect to receive compensation … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with discounts, employees, empowering staff, health, holidays, insurance, legislation, motivation, paying staff, payroll, performance, remuneration, salary, staff, staff benefits, staff management, staff relations, superannuation
Posted by Penelope Herbert on November 13, 2018 · Leave a Comment
Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with aptitude, being the boss, boss, brand, brand ambassadors, brand fit, Brand Personality, Branding, content marketing, customer, customer satisfaction, Customer Service, employees, ethics, existing customers, motivation, new customers, team building, teamwork, training, values
Posted by Penelope Herbert on September 24, 2018 · Leave a Comment
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, business skills, clever business advice, communicating with customers, creating more sales, customer satisfaction, customers, digital marketing, google, Google adwords, Google Analytics, google my business, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, medical, motivation, PPC, PPC ads, sales, sales pipeline, search engines, skill set, value
Posted by Penelope Herbert on August 17, 2018 · Leave a Comment
Your office break room can be a far more important place than you realise. Whether you are a business owner or employee, Lana Hawkins has investigated 5 ways having an office break room can improve your company culture. It’s widely known that office design holds great importance for the success of a business. However, even … Continue reading →
Filed under Office Design + Style · Tagged with break room, clients, customer satisfaction, employees, empowering staff, happy, health, home office, interior design, mental health, motivation, office design, office space, productivity, setting up a home office, small office ideas, staff, staff management, staff relations, sustainable office design, workplace culture
Starting a new business is always going to be scary in one way or another. You’re never going to experience a start to a new business that isn’t daunting and fraught with difficulties; that’s just the way it is. However, that doesn’t mean you should hold back from getting your company off the ground. All … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, being the boss, budget, Business, business growth, business plan, clever business advice, competitors, employees, finances, insanely clever marketing, motivation, new business, office space, owning a business, profitability, profits, small business, teamwork, workplace culture, workplace safety
Posted by Penelope Herbert on February 3, 2018 · Leave a Comment
Do you dream of running your own business? Let’s take some tips from the construction industry which may work for you. Taking your career to the next level, running your own business and breaking out on your own in the construction industry may have been a dream for you forever. But while you’ve got stars in … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with balance, being the boss, boss, building, construction, employees, hiring, leadership, motivation, new business, public relations, risk, sales, small business, staff, start up, startup, strategy
Posted by Penelope Herbert on November 28, 2017 · Leave a Comment
When making the right impression, did you know that it takes us around seven seconds to form a fist impression? If you own a business, this means that you’ve got to get it right from the outset. You don’t get a second chance when making the right impression FIRST. So it pays to ensure that … Continue reading →
Filed under Office Design + Style · Tagged with Brand Personality, Branding, clients, color, colour, customers, design, employees, environment, feedback, motivation, office decor ideas, office design, office space, productivity, small office ideas
Posted by Penelope Herbert on October 5, 2017 · Leave a Comment
Employee care can be one of the biggest issues employers face when it comes to productivity, loyalty, and company ambassadorship. How many times have you worked at a company that has no demonstrative employee care? Whether it’s due to neglect or because they force you to work too much overtime, it’s incredibly difficult to cope … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with brand ambassadors, Brand Personality, Branding, employees, empowering staff, feedback, health, money, motivation, office design, paying staff, rewards, staff, staff management, staff relations, workplace culture