Spreading The Word About Your New Business:

Spreading The Word About Your New Business: The Ultimate Guide To Help You Reach Your Audience. Opening a new business takes an enormous amount of time, energy and money, so it’s vital that you can reach a wide enough audience to attract a respectable income. Fortunately, learning how to spread the word about your new … Continue reading

Avoid these Mistakes When Online Brand Building for your Business

Online brand building has been important for many years. Small businesses should be re-creating and implementing an online brand building strategy annually. If you’re a business owner, then you probably know the importance of online brand building and creating a strong brand. But it is one thing knowing and quite another thing reaping those benefits. … Continue reading

Maximizing Your Online Presence

Do you have an online presence? In the modern digital world of today, if your business is not online, it’s not worth looking at. It’s a brutal fact, but most companies are now moving to an online presence because that’s where business is conducted! Given the changes to the way that business is working, branding … Continue reading

The Many Business Variables To Consider When Expanding

Business variables exist across every industry. So when business experts talk about the importance of constantly growing a company, what does that actually mean? Is it as simple as hiring more employees or opening a new branch? Well, those are both things that will contribute to the overall growth of a business. However, you have … Continue reading

A Luxury Brand Is A Cut Above: So What’s Needed To Market One?

luxury brand

The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading

Your Brand… and The People Who Make It Happen

your brand

Your brand is the single most important and compelling component of your business. It’s importance, and how to build a brand, must never be underestimated. One thing we can all agree on in the 21st century is that a strong sense of branding is important. Your brand is what differentiates you from your competitors and … Continue reading

Your Local Market; Take It By Storm!

local market

Your local market is one of the most important market sectors to focus on when marketing your business. Why? As a business owner, you’ve got a lot on your plate. You have loads of tasks to get done everyday. But most of all, you’ve got marketing campaigns to roll out on a regular basis, and … Continue reading

Online Marketing Campaigns to Consider for Your Small Business

Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading

Promotional Products: Your Essential Guide

promotional products

Promotional products have been around for decades and are favoured, or not, depending on your type of business. However, maybe they are worth a second look with a modern marketing approach. Now, there are many different promotional strategies and approaches you can use and promotional prodcuts can often be left out of the mix. While … Continue reading

Business Advertising: Could You Be Doing More? Let’s Explore

business advertising

Business advertising is often imperative when you are a start-up, if you have tough competition and when you want to be seen to be innovative. So… could you be doing more? Starting up your business may have you buzzing with excitement and then feeling completely overwhelmed all at the same time. It is one of … Continue reading

Small Business Advertising Alternatives You Need To Know

small business advertising alternatives

Don’t be confused about small business advertising alternatives. There are so many articles out there advising on how to advertise your small business, check out these suggestions and see if they’ll be right for you. The majority of advertising advice seems to focus on direct, online advertising, such as pay-per-click (or PPC) advertising and search … Continue reading

Great Examples of Co-Branding (And What You Can Learn From Them)

co-branding

C0-branding is the new way to protect your brand while building a business. So how do you do it successfully? Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business. Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in … Continue reading