Great Examples of Co-Branding (And What You Can Learn From Them)


C0-branding is the new way to protect your brand while building a business. So how do you do it successfully?

Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business.

Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in your own unique and inimitable way.

Either way, you probably don’t need to be told the value of branding. How about co-branding?

A well constructed brand can elevate your business, raising awareness of what you’re doing while associating your business with a set of values, a standard or quality, a specific personality… or (better yet) all of the above.

That said, a great understanding of branding doesn’t always translate into a potent branding strategy.

Most nascent entrepreneurs underestimate the impact that everything from their website design to their customer interactions has on the potency of their brand.

If you’re looking for the inside track in growing awareness of your brand and giving your online marketing an exponential boost, look no further than co-branding.




What is co-branding?

Glad you asked. Co-branding is allying your brand with another (potentially better known) brand to collaborate on a project or devise a new product together.

You may even wish to combine two complementary products that you both produce in a marketing campaign that creates a rising tide to raise all metaphorical boats.

While co-branding can give your brand a real shot in the arm, it’s important to reach out to the right brands if the exercise is to pay meaningful dividends.

Here are some great examples of co-branding, that will hopefully reveal some facets to look out for to help you find the perfect co-branding partner.


Bonne Belle and Dr. Pepper

If there’s one thing consumers crave it’s familiarity, particularly when it comes to the food and drink they consume.

It’s a psychological truth that there’s comfort and enjoyment in the familiar, and in this light it should come as no surprise that Bonne Belle partnered with Dr. Pepper in 1975 to create Dr. Pepper flavoured lip balm.


Is there a brand out there who can lend a little something extra to your products, giving a sense of reassuring familiarity to them?



Covergirl and Lucasfilm

Star Wars has, over the decades, provided audiences with a few beautiful and empowered female characters including Padme Amidala, Mon Mothma and of course Princess Leia…

But in 2015’s The Force Awakens the Star Wars saga brought us a wonderful character for a new generation in Rey played by Daisy Ridley.

The character and the actress proved incredibly popular, especially when Lucasfilm paired with Covergirl to create two specific looks playing on the famous Light Side / Dark Side motifs from Star Wars.

Is there a brand out there that can play to your strengths while raising your profile?



BMW and Louis Vuitton

While the internal combustion engine may be a quintessential marvel of modern engineering, it’s fair to say that a vehicle is something of a fashion accessory.

You’d be astonished how many people hang their choice of vehicle on aesthetic elements rather than the performance of the vehicle.

With this in mind, it’s easy to see why BMW and Louis Vitton were a good fit with a mutual marketing campaign that emphasised craftsmanship and prestige, integral facets of both brands.

Are there any brands out there that share your brand’s core ideals?



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