The Importance of Creating a Strong Brand

Posted by Penelope Herbert on October 19, 2018 · 4 Comments 

A strong brand and great customer service are key business dynamics that will make you stand out from the crowd. So what do you need to know NOW to increase your brand profile?

If you run a small business, an online store or even a blog, you’ve probably heard that you need a strong brand.

You may have read articles about branding, and know that you need a logo, a colour scheme, a tagline and maybe even a brand story.

You’ll be aware that you need to use them on your packaging, your office décor, your website, your social media feeds, and anywhere else you are represented. But, do you know why?

Understanding why you need a strong brand can help you to get it right. If you know what your brand is trying to achieve, you’ll have a better chance of making the right decisions when it comes to creating it.

Here are some of the reasons that you need to build a strong brand for your business.

Strong Brand Recognition

Spending some time on brand development is essential for many reasons. The first is perhaps recognition.

Your brand is what gets you noticed. It’s how you make a first impression on the world. It’s also how your followers and viewers recognise you. They see your logo and branding, and they know that an advert is yours without having to do any research or investigation.

See your logo as the face of your business. It’s what people remember and what they can spot in a crowd. It should be clear, and easy to remember, but also simple and avoiding over complication.

A Strong Brand Boosts Trust

Nowadays trust is more important than ever. There are so many brands and businesses out there. There’s so much competition for nearly all services. Customers have much more choice than they used to.

This means that customer loyalty is everything. You want your customers to trust you and to stick with you over time.

Having strong branding can help to boost this trust. It makes your business look serious and professional. It gives the impression that you know what you are doing and helps people to put their faith in you.

Tell Your Story To Create A Strong Brand

Social media is a huge part of business today. Our customers don’t just want to see the professional front of a business. They want to make personal connections. Branding helps you to do this.

Your brand story should be easy to access on your website and even your office walls. Even your logo and tagline can help to tell your story and make this connection.

A Strong Brand Helps You to Stand Out

With so much competition, it’s easy to get lost in the crowd. You might have direct competitors in the market, maybe even your local area.

Your products, business set up, and stories could be similar. It’s your logo and branding that can set you apart. Your branding defines your company. It clearly states who you are, and instantly sets you apart.

A Strong Brand Helps with Advertising

You work hard to create recognition. Eventually, having a strong, easily recognisable brand can make it much easier to launch new products and advertise your business.

Put the work in now, and the rest will be easier later on once you’ve built up a profile.