Business Advertising: Could You Be Doing More? Let’s Explore

business advertising

Business advertising is often imperative when you are a start-up, if you have tough competition and when you want to be seen to be innovative. So… could you be doing more? Starting up your business may have you buzzing with excitement and then feeling completely overwhelmed all at the same time. It is one of … Continue reading

Brand Building On A Budget: 6 Strategies You Need To Try Today!

Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading

How To Stop Reputation Issues Damaging Your Business

reputation issues

Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading

Content Marketing – Do You Need It?

content marketing

As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading

Five Easy Steps to A Profitable Direct Marketing Campaign

insanelyclevermarketing.com

A direct marketing campaign allows you want to reach out and touch your target audience in a personal way; not mass marketing such as through a radio or television commercial. Direct marketing is extremely cost-effective when done correctly with five easy steps. Examples of direct marketing include; personal letters or e-mails personalized e-news brochures sent … Continue reading

You’ll Waste Money on Advertising Unless You Read This First!

I recently saw an advertisement for a new marketing resource being trialed in Britain. The headline provocatively shouted ‘BIG BRAND ADVERTISING ON A SMALL BUSINESS BUDGET’ – good headline, bound to get a lot of attention. It certainly got my attention. Upon reading further, part of the text said this; “Advertising, whilst necessary for any … Continue reading

Creating Your Own Simple Advertisement to go Viral

It’s true! Humour in advertising can be very memorable. But any advertising must also be relevant to the product or service and compelling enough for people to contact you. So when you are thinking about the creatives to promote your business, know what your audience wants to hear from you. That may take some research … Continue reading