3 Shamefully Easy Ways To Increase Your Ad Click Through Rate
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now!
In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through rate).
The higher the click through rate (CTR), the more impressions your digital advert is making on internet users. As a result, the more likely it is that you’ll see some new customers and make some new sales.
When you invest money in a digital advert, you want to see a good click through rate. Otherwise, your advert is a pointless investment. Believe it or not, but it’s really easy to increase a poor CTR. Look at these tips, and you’ll be kicking yourself for not doing these things sooner!
Believe it or not, but it’s really easy to increase a poor CTR. Look at these tips, and you’ll be kicking yourself for not doing these things sooner!
Create An Eye-Catching Design
If you’re trying to get clicks on a visual advert, then you need to have a good design. It should jump out from the page and catch every user’s eye.
Design that is bland and basic will ensure no one will click the ad. But, if it’s really vibrant and speaks to them, they’ll feel more compelled to do so.
However, if you’ve got a graphic designer on your team, now’s their time to shine. Otherwise, you could contact a digital agency to get them to design the ad for you.
It should be beautifully simple and eye-catching. Don’t overload the ad with too much information, and really ensure the image shouts out to the target users.
Improve Your Bids
This tip works exceptionally well for search engine adverts. If you want your ad to have a higher click through rate, then it needs to be on the first page, right at the top of the results.
A great way to achieve this is by increasing your bids for the different keywords. The more you pay, the more chance you have of being on that first page. Think of this as an investment in digital marketing rather than a cost.
Yes, you’ll spend more, but you may see better rewards. A page one advert could get way more clicks than a page two one, and this means you may potentially get more customers or make more sales.
So, in the long run, the extra costs helped you bring in more profits.
Include Offers And Calls To Action
Thirdly, we have a tip that’s perfect for search engine ads and any other digital adverts as well. If you really want to get people’s attention, you need to entice them with some offers and a call to action.
For example, let’s say your advert is a website that sells shoes. If you include “10% off sale, get it now!” in the ad copy, it’s far more likely to get a higher click through rate than an advert without that.
Or, if you include big brand names and a call to action to get customers to click the ad and shop for these brands, that will work too. You’re drawing people in, and it will help increase your CTR.
When you look at these three ideas, you’ll wonder why you haven’t been doing them since day one. Get more out of your digital adverts by increasing the CTR and enjoying the benefits that follow.
Insanely Clever Marketing 