Insanely Clever Marketing

Low-Budget, High-Impact Marketing For Small Business

Posted by Penelope Herbert on October 12, 2016 · 1 Comment 

Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word.

Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of them. Audiences also vary depending on the business, so that is something that needs to be taken into account.

However, there is one thing key factor of marketing for small business that affects them all, no matter the industry or location. All small businesses need some kind of marketing in order for the business to have the space to grow. If you are wondering how to save money while still drawing people in, then take a look at the following.

Promotional Offers

This first method is something from which all small businesses can benefit. It is unlikely that you will not know anything about promotional offers. You see them everywhere; they are easily one of the most popular forms of marketing for small business. However, you might not be aware of just how effective promotional offers can be. Done right, promotional offers have a couple of distinct advantages. Above all, they are a quick and easy way of getting the word out about your new or small business.

The actual marketing here is pretty much free, even though you are also giving something away. It also gives people an opportunity to try out your product or service – as long as that is what the offer contains. In this way, you are really killing two birds with one stone. If your business could do with some fast exposure, this is one of your best options.

SEO

It’s obvious that you need to have a decent online presence if your business is to thrive. However, so many businesses do not make the most of their websites. You should think of your business’ website as an opportunity to draw in huge crowds of people. Fortunately, there are several ways of achieving exactly that.

One of the most popular, and most successful, is SEO. Search Engine Optimisation is a method or series of methods of improving your website’s traffic. Using keywords and other techniques, SEO finds ways to improve your traffic in a short space of time. If this interests you, consider looking for a top SEO company today.

Social Media

If you are looking for a high-impact marketing method which is completely free, you can’t go past social media. There are great benefits with social media because you can reach vast audiences and spread the word all for virtually no cost at all. Social media really is the marketer’s best friend. Of course, if you want to, you can pay – and enjoy things like promotional tweets and favoured placing.

However, these are not essential to marketing for small business. What is essential, is that you use these sites to genuinely interact with your customers. This is what really has the impact you are looking for.