Insanely Clever Marketing

Make An Impression With These Digital Marketing Basics

Posted by Penelope Herbert on February 8, 2017 · 2 Comments 

All online business owners need digital marketing basics to make the biggest impression possible on their audiences. That is how they will promote brand awareness and increase sales levels.

However, people without experience often struggle with designing the right strategy. So, we wanted to offer some digital marketing basics advice today. If you’re new to the digital business world, this guide will help you to make a start. Of course, there is lots more to learn, and so you need to use these suggestions alongside a more in-depth approach. Thankfully, there are lots of professionals who can assist you in making the right moves if you get stuck.

Digital Marketing Basics: Promote your brand and website on social media

Before you do anything else, it’s sensible to open social media accounts for your company. Facebook and Twitter are currently the most popular sites for consumers. However, you might also want to start a LinkedIn page for professional contacts. The process is simple, and it should take no longer than five minutes. You then need to start posting updates that help to engage your audience. Say something interesting about the news or the day or make an interesting point for the best results. You should also ensure you publish a backlink to your website in almost every status.

Digital Marketing Basics: Pay for expert SEO services

While you could handle the search engine optimization process in-house, it doesn’t make sense to do so. You would have to employ someone who expects a decent wage, and that could cost a lot of money. However, there are lots of dedicated agencies and experts willing to offer a helping hand.

Outsourcing the task almost always works out cheaper, and so you will keep more cash in your accounts. Just search online for a specialist offering to optimize your ecommerce site. Ask to see their portfolios, and discuss what you would like to achieve. Just be warned that some companies will provide better services than others. So, you shouldn’t choose the cheapest offers in the marketplace.

Digital Marketing Basics: Build customer mailing lists

Mailing lists are an excellent tool for keeping customers updated on your latest products. You can use specialist software to send thousands of emails at the same time, and so it’s an easy solution. You should use those messages to detail your latest deals and offers. With a bit of luck, you will notice a spike in sales during the hours following your message. Just make sure you provide an “unsubscribe” link at the bottom of each email. Like it or not, some people won’t want to see your messages every day. The last thing you want to do is annoy a customer. So, let them control whether they are part of your list or not.
Those three digital marketing basics should help you to walk the path of success. If you’re struggling to develop a workable strategy for 2017, perhaps now is the time to contact an agency? There are people out there who will manage the entire process from start to finish. Using their services will save you a lot of time and hassle. However, it all comes down to how much cash you can afford to spend. Whatever happens, we wish you the best of luck!