Create The Best Business Image Not Through Customers, But Through Employees
Create The Best Business Image Not Through Customers, But Through Employees
The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in the business itself. Here’s how you utilise your team to create an even better public image.
The personal touch
When we talk about employees on social media, most businesses will only see the risks involved. They could say the wrong thing or give the wrong image, damaging the plans of the business or its brand as a whole.
However, you can use the business social account to give a more personal peek inside your best business image that shows a more identifiable human side. Let employees sign off on tweets and posts. Let them post pictures of themselves at work, whether they’re hard at it or goofing off. Let them build that personal relationship with the customer that extends to the brand as a whole.
Take them on the road
If your employees really believe in the virtues of what your business provides and the values they’re united behind, don’t waste that. When you have true believers, those are the ones you want to take on the road to trade shows and to client meetings.
Getting your team more enthused and invested in the goals as a whole can be a great help in growing the business.
The value of valuing your team
People want to believe that their money is going to a good cause. People don’t just care about what a business can offer them. They care about the character and the social responsibility of the business, too. Caring for their needs is easy by offering perks like remote working and 401k safe harbor plans. You might have already noticed that those companies that offer the best perks to their customers tend to get recognized for doing so thus improving the best business image.
Scouting new talent
Creating a best business image isn’t just good for bringing in new customers, either. It can also be tremendously helpful in finding new talent for the business, too. Your employees are some of the most qualified to talk about the positives and possibilities of working for your business. You might want to consider setting up an employee referral program to make good use of that fact.
Get them involved in the success
A story is one of the most valuable things any business can use in their branding. If it’s a success story, then it’s all the better. If it’s a story of shared success, then you can’t really get much better. Looking at profit sharing isn’t just a good way to create a story for the business, either. It gets each and every employee thoroughly invested in the success of the business, making them much more engaged and motivated to do the best they can.
Your employees can be ambassadors, they can be recruiters, and they can be a shining beacon of the virtues of the company. Don’t neglect to use them to their full potential.
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