Insanely Clever Marketing

Got An App for That? Modernizing Your Marketing

Posted by Penelope Herbert on February 14, 2017 · 1 Comment 

Marketing is one area of business that’s always been evolving at a pretty rapid pace. In today’s constantly connected world, it’s more important than ever for small businesses to make sure they’re using effective, up-to-date marketing tactics.

There are many firms that have enjoyed great results from traditional marketing. While digital marketing isn’t the only way forward, it’s essential if you want to stay competitive and relevant in such an unforgiving international market. If you’re afraid that your marketing campaigns are slipping behind the times, modernizing your marketing with these tips will help.

Modernizing Your Marketing: Be More Social

These days, people are using various social media channels to broadcast their activities and doing a lot of their social interaction through a screen. Due to this, an active social media strategy has become essential for any brand’s digital marketing efforts.

Aside from letting you communicate with your target market in real time, social media means engaging on a more personal level. A well-managed social media platform can do a lot to humanize your brand and make it more user-friendly. Brands that devote more of their resources to social media consistently experience higher conversion rates, increased brand recognition, and better customer insight and loyalty.

If you’re only set up on one or two social networks, look for ways you can expand your reach. Check out each social platform, take some time to understand its focus and nuances, and then try to fit your brand identity into a campaign on that platform.

Modernizing Your Marketing: Use More (or Better) Content

Everybody loves a good story or at least something that will hold their attention longer than all the general noise that fills up the internet. Because of this, your marketing needs to have a fair amount of creativity, as well as logic. Whether it’s traditional articles, photos or video, high-quality content makes a positive, lasting impression which will reinforce your brand authenticity, and establish your company as experts in their field. Make sure that all the content you use in your marketing is dynamic and original, but also accessible to everyone in your target market, and most importantly easily shareable. After composing great content, there

Whether it’s traditional articles, photos or video, high-quality content makes a positive, lasting impression which will reinforce your brand authenticity, and establish your company as experts in their field. Make sure that all the content you use in your marketing is dynamic and original, but also accessible to everyone in your target market. And most importantly easily shareable. After composing great content, there

After composing great content, there is a range of ways you can give it an initial kick-start. For example, pitch an article to influential bloggers in your particular niche or buy YouTube views when you’ve made a video. If your business is in its early days, and you make up a significant portion of the workforce by yourself, then obviously it can be hard to come up with original and engaging content on a time limit. This is something you’re just going to have to work around through practice, trial and error. One great way to give your creativity a nice boost is remembering to bookmark interesting content whenever you’re having an idle browse. Coming back to these can be a remarkable source of inspiration, and make composing fresh content so much easier.

Modernizing Your Marketing: Got an App for That?

The smartphone explosion that’s happened over the past decade is staggering. When you remember that the first iPhone was released in 2007, it’s nothing short of incredible how far this technology has come in the relatively short space of a decade. Part of this massive boom has been the rise of the app; handy little programs which now make up a pretty big part of most people’s day-to-day lives.

Apps are now exceedingly powerful marketing tools and a type that you should seriously be considering as a part of your digital marketing efforts. A dedicated app will allow your business to stay in-touch with your customers, and increase productivity by replacing various time-consuming tasks with significantly more efficient alternatives. Whether it’s simply a shopping app that makes ordering your products easier, or something much more sophisticated, having an app is a marketing ploy that you can’t afford to totally overlook. Do a little brainstorming, talk to an app developer, and try to work out what kind of ROI you’ll be looking at.

Aside from having your own app, you should also be using others’ as a way of supporting your marketing campaign behind the scenes. From contact management to social media scheduling to email tracking to real-time media monitoring, there is a range of handy functions that B2B apps can offer you. Many of your competitors are already taking advantage of these tools, so make sure you’re not losing out to them!

Modernizing Your Marketing: Leverage Data

Data can be a very valuable and powerful marketing tool, so make sure you’re using it to its full potential. These days, data is more or less essential for any effective marketing campaign. It gives marketers and business owners a strong foundation, on which they can build research, automation targeting, and personalisation.

Modern channels for harvesting data and making sense of it are more sophisticated now than they’ve ever been before. If you neglect them you’re more or less cheating yourself out of success. For example, when you know what location a specific customer is in and the kind of device they’re using, you can restrict your marketing efforts to things that are going to be relevant and eye-catching to them.

Before these tools, there was no way of gathering this information except through lengthy, often unreliable surveys. If you only use one tool for gathering and analyzing data, then it should be Google Analytics. This is used to track the behavior of your website’s visitors, has a simple and easy-to-use interface, as well as a range of detailed, high-quality guides on how to use its different features. Good marketing is all about understanding your customer, and leveraging data is the best way to go about this!

Whether you’re planning your first ever marketing campaign, or you’ve been running your business for a while and you want to make sure you’re not falling behind, take these tips on board for a thoroughly modern marketing campaign!