Touching Customers With Opt-in Options


Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers.


It’s not considered rude to contact customers, as long as you do it in the right way. And, to help you out, this post will outline some ideas to achieve this.



There are loads of benefits to being direct with your customers. Most people forget about purchases they’ve made online. And, won’t buy something from you again unless they’re prompted. It gives you a chance to show customers your products, without them going out and looking for you. And, it can make you look more professional. But, by far the biggest benefit of being direct is that you’ll get more customers.


Pretty much every online business has some sort of mailout. These are handled by email, nowadays. But, they still serve the same purpose as physical communications. It’s easy for a business to create professional looking emails, with the help of an HTML template. All you have to do is modify the file so that it matches your business. Then, after collecting some email addresses, you can start sending out the emails. Just make sure that you always ask for permission to do this when you collect the email addresses. Otherwise, you could be accused of harassment.



A lot of customers will give you their mobile phone number. This presents a great opportunity to get in touch with customers. Most people check their texts as soon as they pop up because that’s how we easily communicate. So, when you send out relevant texts, you know that your customers will be seeing them. It’s easy to send a group text to multiple customers. Simply collect their mobile numbers (ensure they opt-in) and use an SMS blast service,  to reach out to thousands of people at once.


When you visit a lot of modern websites, you’ll be asked if you would like them to share notifications with you. If you say yes, you’ll receive occasional pop-ups from the website, even when the page is closed. Most people simply click yes on this, without reading it. This gives you a chance to reach out to even more people. And, with this method, it’s free. Setting up notifications on a site is easy, when you have an app to do the work for you. Once it’s set up, you just have to send the notifications out.



Hopefully, this will give you the helping hand you need when it comes to reaching out to your customers. You have to be careful here, though. In most places, you have to ask for permission before you can send things like this to people’s personal details. So, make sure that you know the rules that apply in your region. This will make it much easier for you to follow them and stay out of trouble.

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