Effectively Handling the Follow-Up

You take the time to attend a networking event, meet people you can do business with, exchange business cards…and then what? You follow-up, right? You make a call, send them something, or both. If you don’t connect or don’t do business right away, what do you do? It’s pretty simple. But many people in business … Continue reading

Is This a Regular Part of Your Marketing?

insanely clever marketing

Like most things in marketing, there is no one-size-fits all solution or magic wand answer. You can develop great marketing messages (created from thorough research) and powerful marketing materials. But what is of prime importance in your marketing arsenal is…..‘The Follow-Up’. Some marketers will tell you that perfecting marketing messages is a myth – I … Continue reading