How To Add Value, Not Give Discounts
It is too easy for a small business owner to give a discount in order to win over a customer. But discounts hit YOU harder in terms of your profitability than adding an extra service or providing a small ‘gift’ will to keep the relationship sweet.
Practice how to add value to a client instead of giving them a discount.
You could even team up with another company and cross-promote your services by exchanging ‘gifts’, or in some cases a value-add, to provide to your clients.
Nee more? See ideas on adding value in the Customer Service category.
Insanely Clever Marketing 