A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
Story Ideas to Gain Media Interest
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading
Mini Checklist for Writing A Media Release
Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading
Is This an Ugly Marketing Tactic?
When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why. Imagine you own a menswear store. You might be positioned … Continue reading
Crisis Communication : Would You Bet On An Orange Or A Salami?
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Would you Bet on an Orange or Salami? Frank* grew up on an apple and orange orchard in the Riverland where his parents owned a small fruit juice … Continue reading
Planning For The Unspeakable
Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an agonising amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. But do we plan for the unspeakable? Invariably not enough. In an … Continue reading
Secrets of the Inverted Pyramid – Media Releases that Get Noticed
What is a media release? Sometimes called a ‘press release’, I prefer ‘media release’ as the media sector is much broader than simply print or ‘press’ media; and journalists seem to like it. A media release is one of the most inexpensive ways you can announce your own news. It’s a story written by you … Continue reading
Ten Truths About Being a Media Resource
If you have never actively been involved with the media, then there will be myths and truths that could confuse you; and do damage to the image and reputation of you and your business. Truth No. 1: There is no secret relationship between the media and public relations agents. You can be your own media … Continue reading
Beware the Exploding Cafe
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Klaus* crept silently along the trash containers that bordered the back car park of his city café. It was dark and Klaus was careful not to knock over … Continue reading
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