A Startup’s Guide To Improving Your Online Presence
With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence.
There are constant changes to social media algorithms and search engines that it can be hard to get your brand or business out there. So from a marketing perspective, it can be really tricky.
However, there are things that you can do to your online strategy, to help your brand awareness and change consumer’s decisions. If you’re ambitious and want to be making waves in the online world, then alternative solutions that give people a reason to visit your website are key.
You don’t want to only rely on search engines and social media to get your traffic. But if you’re not sure where to start, then here are a few suggestions for you.
Product Management
The majority of startups fail and go into insolvency in the first ten years. The thing is, most of these businesses are good, and it isn’t just because of a poor product. The thing that can lead them to failure is that they don’t think too much about the current climate, and they don’t position their product in it effectively.
So one way to avoid this is to have greater control in the product marketing and framework. Using a product manager means that you can highlight some hurdles and they can help you find solutions to your business.
When a product manager oversees the development of the product, then it means less chance of product failure. It also means a stricter production that will make the whole process more efficient.
Changes can be made as you go along when there is a product manager. They will see the bigger picture and can help the product evolve alongside the customer’s needs.
Have a User-Friendly Site
Online consumers have very little patience; that is just the way things are going. So if they come to your site and it takes a long time to load, they will just click off. There is no incentive for them to hang around.
So in this highly competitive business market, you need to make sure that they are staying on your site and not heading over to any of your competitors. So a fully responsive site is a must. It needs to work on mobile devices and tablets too, as not many people will sit down and look it up from a laptop anymore.
It is also a good idea to check what people are searching for when they hit your site. Are they looking for brand name particularly, or are they searching quite generally? You will then know what the best ways to market your site are, as you’ll know more of what your customers are searching for.
Check Your Backlinks
You still can’t get away from the fact that the more backlinks that your site has, the higher you will rank in search engines. But as Google can often give out penalties to different sites, you need to think about making sure that you have quality backlinks, otherwise, it isn’t going to make much of a difference at all.
So one thing you could do is to look at agencies like Digitalico offering link building services to start with. This can help to build up a number of backlinks. You could also consider writing your own blog posts and linking back to other things or pages on your site.
Working with influencers is a good idea too, as they can promote your product to a specific audience and provide you with backlinks too. So all of this needs to be involved in your online marketing strategy.
Choose a Smaller Number of Products
As with the lack of patience that online consumers have, they also don’t necessarily know what they want. But with that, they don’t want to spend too much time searching for things. So if you have hundreds of products on your page, then they can switch off and just not bother looking at them all.
So it is important to choose quality over quantity and focus on fewer products. But make them your best premium products. Online consumers, millennials especially, will be much more likely to purchase when they don’t have to spend a long time searching on your site. So be specific and deliberate in the choices for your product range.
The online market does change a lot. But if you’re able to stay on top of it all, it will mean that you can get your right audience and raise the profile of your brand much more easily.
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