Don’t Make This Rookie Marketing Mistake #1
A friend of mine is an avid golfer. He plays twice a month, on weekends, with a group of 25 – 30 people and they regularly play different courses across the State. One weekend, they decided to go to a Hotel and Spa resort about two hours from their City because it had been getting … Continue reading
Beware the Exploding Cafe
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Klaus* crept silently along the trash containers that bordered the back car park of his city café. It was dark and Klaus was careful not to knock over … Continue reading
Insanely Clever Marketing 