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Posted by Penelope Herbert on January 22, 2016 · Leave a Comment
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on January 21, 2016 · 1 Comment
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
Insanely Clever Marketing 