Genuine Marketing Methods Guaranteed to Impress Investors
Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors.
These investors have the power to take your company towards exciting new levels of profit. They will help you soar above the competition and claim your place at the top of the food chain.
However, you can only do this with their help if they want to invest in your business. This is far from a guarantee. To give you a fighting chance, you have to use the best forms of marketing available.
Free Merch
One of the best marketing methods is to promote your business to investors with free merchandise. This has a number of advantages when used as a promotional tool.
First, it’s quite cheap, and you can buy merchandise in bulk for prices that will easily work with your budget. Second, it’s completely customizable. You can change your merchandise to display your logo, your name or any message that you want. Finally, it gives investors something that will prompt them to remember your business.
An investor won’t decide to support your company straight after meeting you. Instead, they will wait until they have met with a few different business owners. They may then go back to their hotel room and consider the options. If they find something like Dynamic Gift mugs in their bag, they might feel more inclined to give you a call.
Awesome Tech
Invest a little more money into your trade show appearance, particularly if that extra spend could give you an edge over the competition. This may happen if you invest in tech marketing methods that will make your business stand out more.
What are we talking about here? Well, rather than using posters, you can rent out display screens. These screens can broadcast images of your product that change and are completely dynamic. It’s sure to catch the attention of investors over a bland billboard. Or, perhaps you want to take things one step further. You can set up a form of immersion marketing for your campaign that will surround investors completely. One example of this is a tech tunnel. Typically, these are filled with different displays. They broadcast one image or video to enhance the senses.
Or, perhaps you want to take things one step further. You can set up a form of immersion marketing for your campaign that will surround investors completely. One example of this is a tech tunnel. Typically, these are filled with different displays. They broadcast one image or video to enhance the senses.
Stylish Design
You need to think about the overall look and design of your trade show stand. Your stall is the first thing that investors are going to notice. Whether or not they walk over will depend on whether the design speaks to them. To ensure it does, get in touch with a professional trade show stand designer. They will have worked with larger companies and secured deals with investors worth billions. This is the type of designer you want on your team.
To ensure it does, get in touch with a professional trade show stand designer. They will have worked with larger companies and secured deals with investors worth billions. This is the type of designer you want on your team.
Acting Like A Pro
Finally, it’s not necessarily one of the new marketing methods but it does work. Consider hiring good actors or professional hosts for your marketing expo as they are trained to be engaging and dynamic. If you’ve ever been to a trade show where the stands are staffed by shy employees, you’ll know what I mean.
With actors on your team, you can draw the investors in and capture their attention. Professional hosts can be used to set up an acceptable form of guerilla marketing that investors won’t be able to resist.
With actors on your team, you can draw the investors in and capture their attention. Professional hosts can be used to set up an acceptable form of guerilla marketing that investors won’t be able to resist.
These are four of the top marketing methods to engage potential investors at a trade show or business exhibition. For more ideas on how to market your business, check out some other popular posts including marketing on a shoestring, five simple steps to make 2016 more profitable, and ideas to pitch to the media to get publicity for your business.
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(header image courtesy of appleinsider.com)
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