Insanely Clever Marketing

Web Apps As A Marketing Strategy: Getting The Most Out Of Them

Posted by Penelope Herbert on March 3, 2017 · 1 Comment 

There are all sorts of reasons that you might want to use web apps in your business.

More often than not, these are programs which are developed in order to provide some kind of service to the customer. As such, as with any service for the customer, it is a good idea to make sure that it is as well produced and polished as possible. If your business is considering developing web apps as a marketing strategy, or indeed for any other reason, you will want to make sure that it is as perfectly executed as possible.

With that in mind, let’s take a look at some of the essential things to check on your web apps before you publish – and at regular intervals thereafter.

Is It Useful?

This might seem like a surprising question to ask, but you would be amazed at just how often businesses develop web apps which turn out to be useless to the customer. If you want your web apps to be popular, and for your customers to benefit from them, you need to check that they are useful in some way.

This might be harder than you think, as often it won’t be entirely clear until you get some feedback from the customers. Still, it is something worth keeping an eye on, as you never know how much it might deviate from being useful over time. And you can be sure that once it is no longer useful to the customer, they will see no point in keeping it.

Does It Work?

It goes without saying that you want to ensure the web app works as well as possible before you actually publish it for use by customers. However, it is often difficult to know whether or not this is the case, and sometimes you don’t know until something goes wrong and ruins the experience for someone.

The best that you can do is to test the software extensively first, before you publish it. There are many ways to test web apps and other software, but one of the most effective and enduring is functional testing. There are a lot of functionality testing types, and it might be worth looking into which are the most essential for your software to be tested. With extensive testing, there is no reason that your web app should fail at any point down the line.

Is It Easy To Use?

Ease of use is definitely one of the most essential aspects of anything that your customers are using. When it comes to web apps, ensure they are so easy to operate that anyone can use them, even if they are not very tech savvy. To ensure your app is easy to use, carry out another kind of testing – namely, market testing. Get people on board and ask them to try and use the apps, and see where any difficulty might lie. This is a powerful way of ensuring that you are producing apps which are very easy to use – and therefore, more likely to be popular.

Get people on board and ask them to try and use the apps, and see where any difficulty might lie. This is a powerful way of ensuring that you are producing apps which are very easy to use – and therefore, more likely to be popular.