Want A More Profitable 2016? Here Are Five Simple Steps.
Most people start a business because they are good at something. And they want to make more money for themselves, not their employer. However, working for yourself is very different when you have to work IN and ON your own business. Perhaps you have a business plan. Is it in the bottom of the drawer … Continue reading
Marketing on a Shoestring Budget
Marketing on a Shoestring Budget© Lets face it, most small business owners would rather spend less on marketing than more, So if you are marketing on a shoestring budget or are looking for ways to do more with less outlay, then these ideas are for you. 1. Keep the Customer Satisfied Testimonials are the strongest … Continue reading
Professional Tips for Mistake-Free Surveys
How do you REALLY know what is of value and importance to your target market? Asking them directly may not be enough because too many businesses fail to ask the right questions. Researching your marketplace is not a new concept but the Customer Value Survey is. Many businesses, particularly small businesses, may not have the … Continue reading
Effectively Handling the Follow-Up
You take the time to attend a networking event, meet people you can do business with, exchange business cards…and then what? You follow-up, right? You make a call, send them something, or both. If you don’t connect or don’t do business right away, what do you do? It’s pretty simple. But many people in business … Continue reading
Is This a Regular Part of Your Marketing?
Like most things in marketing, there is no one-size-fits all solution or magic wand answer. You can develop great marketing messages (created from thorough research) and powerful marketing materials. But what is of prime importance in your marketing arsenal is…..‘The Follow-Up’. Some marketers will tell you that perfecting marketing messages is a myth – I … Continue reading
Don’t Make This Rookie Marketing Mistake #1
A friend of mine is an avid golfer. He plays twice a month, on weekends, with a group of 25 – 30 people and they regularly play different courses across the State. One weekend, they decided to go to a Hotel and Spa resort about two hours from their City because it had been getting … Continue reading
Insanely Clever Marketing 