Are You An Imposter?
Even your best friends won’t tell you. Sigh! You’re tedious, tiresome and repetitive. Well, you’re products and marketing tactics are anyway. Mark Twain got it right when he said that the best fruit is higher up the tree (or on the farthest branch). If it was easy everyone would have gorged themselves already – which … Continue reading
How To Motivate Your Team to Success
Have you ever worked for an organisation where there was too much gossip, backstabbing, and rumour mongering? Was the corporate culture one where no one knew what was going on so everyone was on tender hooks thinking negative things about the company? I have. And it’s not pleasant. I worked for someone who didn’t like … Continue reading
Want A More Profitable 2016? Here Are Five Simple Steps.
Most people start a business because they are good at something. And they want to make more money for themselves, not their employer. However, working for yourself is very different when you have to work IN and ON your own business. Perhaps you have a business plan. Is it in the bottom of the drawer … Continue reading
Top Ten Recession Busting Marketing Tips
These Top Ten Recession Busting Marketing Tips have proved very popular with clients so I’m sharing them with you as I know they are a valued resource. If you are in any business you will find them imperative for promoting your business and gaining more sales. 1.Cross-Promote: Link with a complimentary company and cross-promote each … Continue reading
Getting Out of The Black Hole
Getting Out of the Black Hole© For many business owners, late November to early February is a black hole of sales inactivity. Pre-Christmas celebrations and office parties are in full swing so many decision-makers don’t want to be thinking about buying products and services. So, what do you do? Join the fun or think strategically … Continue reading
Planning For The Unspeakable
Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an agonising amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. But do we plan for the unspeakable? Invariably not enough. In an … Continue reading
Insanely Clever Marketing 