Brand Fresh – Keeping It Real On Facebook (and everywhere)
Keeping your brand fresh, relevant and understood is an area of business that’s misunderstood by many. However, every successful business must have a plan to keep its brand fresh over many years… and decades.
One of the best ways to keep your brand fresh, especially if you’re working on a shoestring budget, is to use social media sites such as Facebook and Instagram.
It’s a very cheap option that can enable you to get your message out to thousands of people in one fell swoop if you do it right. Unfortunately, doing it right means that you need to keep up with changing trends and that you absolutely must keep things fresh.
With that in mind, here are some of the best things you can do to keep your brand fresh on social media:
Start a Series
One of the simplest attention grabbers on social media is to create a series. Shoot a behind-the-scenes video series on your business. This could be a travelogue, instructional videos or posts teaching your audience how to do something.
Ensure that the content is engaging enough for people to click on it in the first place.
Once you’ve got them hooked, all you need to do is keep creating fresh content in the series and you’ll keep their attention.
Improve Your Use of Images
Social media is a very visual medium, so using striking images is pretty important if you want to get the attention of your audience.
However, every business worth its salt will be taking time to create pretty pictures for posting. So, if you want to stand out and keep things fresh, you need to up your game.
A simple way of doing this is by using a good time lapse video app to give your images more life and draw more attention. Or go more experimental in style. If you’re looking to get your audience more involved, ask them to send their own images to you.
Run a Contest
Contests and giveaways are fantastic for bringing fresh meat to your social media streams. This strategy can re-engage followers who might have fallen away making contests one of the best marketing strategies around.
It’s also a great way to get more publicity and that’s never a bad thing, right? The best contests and giveaways are those where the entrant must like your social media and share it.
Additional terms could be sending in a picture or writing a mini-review for your products. This can add to your online content and keep your brand fresh.
However, make sure the prize pool is good enough to attract quality and relevant followers.
Do an AMA
AMA’s (ask me anything’s) are a form of interview popularized by the online platform Reddit. Basically, you set up a date when you will be available online to answer questions from your audience.
It’s a great way to keep your brand fresh, boost brand-customer engagement and build lasting bonds with the people who keep your business going – the customers. The more honest you’re willing to be, the better.
Keep trying new things, check out what the competition is doing and keep your brand fresh to have success marketing your brand via social media.
Insanely Clever Marketing 
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Check out what others are saying...[…] will see through a false brand identity. If you want to create a caring brand then you need to create a caring team. Make sure your employees are just as motivated as you are. […]
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