Three Top Ways to Persuade A Potential Customer
How do you persuade someone to buy or use your product or service? Different people are persuaded by different actions and motivations. Some are persuaded by logic, others by observation, others by evidence. Here you’ll find the top three ways to persuade a potential customer that you can tailor to suit your personality and selling … Continue reading
Promote Your Blog with Video
We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading
Effectively Handling the Follow-Up
You take the time to attend a networking event, meet people you can do business with, exchange business cards…and then what? You follow-up, right? You make a call, send them something, or both. If you don’t connect or don’t do business right away, what do you do? It’s pretty simple. But many people in business … Continue reading
Insurance Won’t Save Your Business Reputation!
Insurance Won’t Save Your Business Reputation : How Vulnerable Are You Really? Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an inordinate amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. … Continue reading
Beware the Exploding Cafe
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Klaus* crept silently along the trash containers that bordered the back car park of his city café. It was dark and Klaus was careful not to knock over … Continue reading
Insanely Clever Marketing 