Valentine’s Day Marketing Tips for Your Online Shop

I saw this article and wanted to share it with you. It has some great tips and also keyword phrases being searched for by both men and women for Valentine’s Day. Enjoy. #marketing #ValentinesDay #onlineshops #Etsy #onlineshopping Source: Valentine’s Day Marketing Tips for Your Online Shop

Public Relations in the Marketing Mix

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Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading

Improving Marketing Communications : Six Simple Steps

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Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading

Business Cross-Promotion Ideas

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As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading

Ideas for Adding Value Not Giving Discounts

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It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading

How To Add Value, Not Give Discounts

It is too easy for a small business owner to give a discount in order to win over a customer. But discounts hit YOU harder in terms of your profitability than adding an extra service or providing a small ‘gift’ will to keep the relationship sweet. Practice how to add value to a client instead … Continue reading

Mini Checklist for Writing A Media Release

Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading

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Loved this great little article with quality piccies and useful text. You might like it too. #blogs #reblogging #marketing #womeninbusiness facebook twitter pinterest tumblr Source: FOLLOW