Simple Ways To Segment Your Market : Part Two
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading
Simple Ways to Segment Your Market : Part One
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading
Hitting Your Customers Hot Button
Everyone has a hot button that induces them to make a purchasing decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading
Can You Learn From a Suicidal Goldfish?
I’m a dog person. At least with a dog you can play with them and teach them tricks. I am not a fish person. Fish just swim around aimlessly and, rumour has it, they have an attention span of 3 seconds. So imagine my surprise when I started correlating fish activity, or lack thereof, with … Continue reading
Are You An Imposter?
Even your best friends won’t tell you. Sigh! You’re tedious, tiresome and repetitive. Well, you’re products and marketing tactics are anyway. Mark Twain got it right when he said that the best fruit is higher up the tree (or on the farthest branch). If it was easy everyone would have gorged themselves already – which … Continue reading
Six Simple Ways to Make Marketing Work For You
When you are busy working IN your business it seems you never have time to work ON your business. This is so true of many business owners, particularly those who operate a small business. However, you CAN work ON your business and add six simple ways to make marketing work for you at the same … Continue reading
Want A More Profitable 2016? Here Are Five Simple Steps.
Most people start a business because they are good at something. And they want to make more money for themselves, not their employer. However, working for yourself is very different when you have to work IN and ON your own business. Perhaps you have a business plan. Is it in the bottom of the drawer … Continue reading
Getting Out of The Black Hole
Getting Out of the Black Hole© For many business owners, late November to early February is a black hole of sales inactivity. Pre-Christmas celebrations and office parties are in full swing so many decision-makers don’t want to be thinking about buying products and services. So, what do you do? Join the fun or think strategically … Continue reading
Is This a Regular Part of Your Marketing?
Like most things in marketing, there is no one-size-fits all solution or magic wand answer. You can develop great marketing messages (created from thorough research) and powerful marketing materials. But what is of prime importance in your marketing arsenal is…..‘The Follow-Up’. Some marketers will tell you that perfecting marketing messages is a myth – I … Continue reading
Insurance Won’t Save Your Business Reputation!
Insurance Won’t Save Your Business Reputation : How Vulnerable Are You Really? Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an inordinate amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. … Continue reading
Don’t Make This Rookie Marketing Mistake #1
A friend of mine is an avid golfer. He plays twice a month, on weekends, with a group of 25 – 30 people and they regularly play different courses across the State. One weekend, they decided to go to a Hotel and Spa resort about two hours from their City because it had been getting … Continue reading
Secrets of the Inverted Pyramid – Media Releases that Get Noticed
What is a media release? Sometimes called a ‘press release’, I prefer ‘media release’ as the media sector is much broader than simply print or ‘press’ media; and journalists seem to like it. A media release is one of the most inexpensive ways you can announce your own news. It’s a story written by you … Continue reading
Insanely Clever Marketing 