Posted by Penelope Herbert on November 30, 2016 · 2 Comments
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, design, graphic design, protecting your business, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, trade shows, trademarks, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 25, 2016 · 1 Comment
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, creating more sales, creating new business, digital marketing, easy business ideas, google, insanely clever marketing, internet marketing, marketing communications, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on August 18, 2016 · 1 Comment
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading →
Filed under Communications · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 15, 2016 · 1 Comment
If you own or manage a website then this quick SEO checklist will help you.
Filed under Quick Tips · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, creating more sales, google, sales, search engines, SEO, small business promotional ideas, small business sales, viral advertising, viral marketing, website content
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Posted by Penelope Herbert on February 2, 2016 · 1 Comment
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, clever business advice, communicating with clients, communications, content creation, content marketing, creating more sales, cross promotion, digital marketing, internet marketing, lead generation, marketing communications, sales, Small Business Advertising, social media management, strategic marketing, website content
Insanely Clever Marketing 