Australian Entrepreneurs in NYC
Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading
Do You Need Content Marketing?
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading
10 Useful Ways to Describe Your Business
As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading
Valentine’s Day Marketing Tips for Your Online Shop
I saw this article and wanted to share it with you. It has some great tips and also keyword phrases being searched for by both men and women for Valentine’s Day. Enjoy. #marketing #ValentinesDay #onlineshops #Etsy #onlineshopping Source: Valentine’s Day Marketing Tips for Your Online Shop
Five Easy Steps to A Profitable Direct Marketing Campaign
A direct marketing campaign allows you want to reach out and touch your target audience in a personal way; not mass marketing such as through a radio or television commercial. Direct marketing is extremely cost-effective when done correctly with five easy steps. Examples of direct marketing include; personal letters or e-mails personalized e-news brochures sent … Continue reading
You’ll Waste Money on Advertising Unless You Read This First!
I recently saw an advertisement for a new marketing resource being trialed in Britain. The headline provocatively shouted ‘BIG BRAND ADVERTISING ON A SMALL BUSINESS BUDGET’ – good headline, bound to get a lot of attention. It certainly got my attention. Upon reading further, part of the text said this; “Advertising, whilst necessary for any … Continue reading
Is This an Ugly Marketing Tactic?
When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why. Imagine you own a menswear store. You might be positioned … Continue reading
Insanely Clever Marketing 